Description
:Business Overview
The Marketing Division leads brand, creative, marketing, and membership as a group-wide organization with the mission of expanding the membership value and ecosystem of the Rakuten Group, which has more than 70 services.
We believe that the mobile domain is a platform that plays a key role in the ecosystem, and as a marketing division, we are promoting collaboration with Rakuten Mobile.
Department Overview
This is a department within the marketing organization for the Rakuten Mobile service that plans and executes PR strategies.
Our biggest mission is to raise awareness of Rakuten Mobile's vision, worldview, products and services, and to make more people to be "Rakuten mobile" fan by changing customers' attitudes through various media such as television, digital, and SNS.
To this end, we collaborate with each marketing organization to thoroughly promote PR planning, execution, and content development from the customer's perspective.
Position:
Why We Hire
Due to the expansion of the mobile business, this is an additional recruitment to strengthen the PR field (expansion of business scope).
Position Details
As a member of the section, you will lead the planning and execution of PR strategies.
In a completely new communication service launched by an IT company called "Rakuten Mobile", it is an environment where you can challenge the traditional communication industry with a new way of thinking that combines the two perspectives of marketing and PR.
Depending on your experience, we would like to entrust you with the following tasks:
Planning and execution of public relations strategy
Planning and progress management of press conferences and press events
Wide range of media relations
Responding to media inquiries and interviews/Communication with related executives
Monitoring, clipping, and various negotiations for published media
Information dissemination through owned media and social media
Crisis management publicity (risk response)
PR agency management
Work Environment
The Marketing PR Strategy Department consists of two sections: the Product/Service Public Relations Section and the SNS Marketing Section.
There are 10 people in the whole department.
(Including concurrent employees and temporary employees.)
It consists of various types of staff, such as mid-career employees, new graduates, concurrent employees from other departments, and temporary employees.
Regardless of employment type, each person is responsible for his/her own work.
Mandatory Qualifications:
Although not all are required, those who have experience and/or specialized skills in any of them are welcome.
3 or more years of practical experience in public relations for a business company or in the PR strategy section of a PR agency or general advertising agency
Experience in planning, writing, editing, and distributing press releases, newsletters, etc. in Japanese
Experience in planning and managing press conferences and press events.
Experience in media relations
Experience in event planning and management
Desired Qualifications:
Experience in planning and implementing public relations strategies (those with medium- to long-term planning skills are welcome)
Executive lecture presentation creation experience (Power Point, keynote)
Experience in crisis management public relations
Those who can collect information and report in English
Experience in operating PR agencies
Those who are interested in the Internet, mobile business, and social media
Those who are interested in the telecommunications industry
Experience as a leader, regardless of the size of the group
[ id: cmorec bmd ]
#corporate #PR #marketing #marketingdiv #RakutenMobile
Languages:
English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)-
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