【業務内容】
経営戦略と詳細なデータに基づき、当社サービスを利用する学生のアクティブ化を多角的に推進していただきます。従来のデジタルマーケティングの枠を超え、オンライン・オフライン施策、そしてブランド戦略まで含めた全体最適を追求し、学生の利用体験を最大化する重要な役割です。
■ユーザー定着率向上を目的としたCRM戦略の立案と実行
・メールマガジン、LINE、アプリプッシュ通知など、様々なチャネルを活用した効果的なコミュニケーション戦略を構築し、学生のサービス利用を促進
・個々の学生の属性や行動履歴に基づいたパーソナライズされたコンテンツ企画・配信による、エンゲージメントを向上
■アクティブ化プロジェクトの推進とマネジメント
・学生の行動変容を促すための新しい施策やキャンペーンを企画し、実行までの一連のプロジェクトを主導
・社内外の関係者と連携し、円滑なプロジェクト推進のリード
■データ分析に基づくマーケティング施策の効果測定と改善
・GA4、Tableauなどのツールを駆使し、施策の効果の定量的な分析
・分析結果に基づいた、戦略や施策を継続(その他詳細は面談にてお伝えします)(その他詳細は面談でお伝えします)
【求める人材】
■求める経験・スキル(MUST)
・Webマーケティングに関する5年以上の実務経験・知識
・チームマネジメント経験(3人以上)
■求める経験・スキル(WANT)
・データに基づいた戦略立案・実行・改善の経験
・事業の売上/利益を管理した経験
■求める人物像
・当社の MVV に共感できる方
・事業成長に向けて、圧倒的当事者意識をもって最後までやり切れる方
・既存の枠組みに捉われず、新たな手法を模索し変化を起こせる方(その他詳細は面談でお伝えします)
【給与】
650~780万円
【勤務地】
大阪府
【勤務時間】
求人紹介時に詳しくお伝えいたします。
【雇用・契約形態】
正社員
【待遇・福利厚生】
慶弔見舞金制度/その他制度/退職金/確定拠出年金401k/社員持株会制度
【休日・休暇】
土曜日/日曜日/祝日/年末年始休暇/夏季休暇/有給休暇/慶弔休暇/その他休暇/完全週休2日制
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