Business Overview
Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business.
Its appeal lies in its ability to offer end-to-end solutions for all aspects of marketing, from upstream strategy formulation to downstream execution such as ad operations, performance measurement, and data analysis.
Marketing-related businesses include "Rakuten Marketing / LinkShare," which provides general digital marketing solutions, "Rakuten Data Marketing," which offers marketing solutions utilizing Rakuten's big data, and "Rakuten Insight," which provides marketing research services, among other wide-ranging marketing businesses.
This environment allows you to place yourself in an organization that forms the core of Rakuten Group, leading to your personal growth and career advancement.
This position is part of the "Rakuten Marketing Japan Department / Linkshare Japan Business," which is the marketing specialized organization within the Ad & Media Company.
We advocate "Performance Based Marketing For All Channels" and strive to provide multi-faceted solutions to the diverse business challenges faced by our clients, while continuously seeking to resolve them.
Since our inception with affiliate advertising, we have grown to become a leading company in the Performance Marketing domain.We engage in marketing support through partnerships with global AI companies and by leveraging Rakuten's marketing assets (such as Rakuten data and Rakuten media).
We directly collaborate with Rakuten Group, one of Japan's leading advertisers, as well as major E-commerce and FinTech companies.Our role involves proposing and operating performance advertising strategies that contribute to enhancing marketing ROI and driving sales growth for these partners.
PositionWhy We Hire
The world of digital marketing is currently undergoing an unprecedented period of transformation.
The deepening of data utilization, the strengthening of privacy protection, the dramatic evolution of AI technology, and the continuous updates in advertising-related technologies.
In this position, you will be at the forefront of the digital marketing domain, leveraging the vast data and diverse assets held by the Rakuten Group to drive strategic digital marketing that leads to the resolution of clients business challenges.
To achieve this, a crucial mission will be to lead highly specialized members, maximize the overall team performance, support the growth of team members, and foster a group of digital marketing professionals.
This position is a management candidate for the relevant department.
You will lead the department that provides operational advertising services to clients using Google, Yahoo, META, LINE, X, and Rakuten Group's inventory, utilizing Rakuten data and the world's most advanced AI optimization tools to solve customer issues.
Key ResponsibilitiesMember management, business planning, service planning
Launching new businesses and departments
Planning web marketing strategies using operational advertising
Managing ads on platforms such as Google, META, Yahoo, Microsoft
Operating digital ads using our exclusive global partners FINCH ) and Evolv )
Operating ads utilizing Rakuten data
Introduction to the Work Environment Related to Job Duties
Clients include large-scale EC companies within the top 50 in Japan, major Fintech companies, and key businesses of the Rakuten Group, which is one of the largest advertisers in Japan.
When Rakuten Group's businesses are clients, you can engage in upstream data analysis and strategy planning as a member of the business side's marketing team, not just as an agency.
You will closely communicate with the operations team of our global partner FINCH, allowing you to quickly acquire overseas improvement methods, trends, and perspectives.
You can propose and implement unique measures utilizing Rakuten's unique group assets, such as distribution and analysis using Rakuten data, which other agencies do not have.
Each operational consultant handles an average of 6-8 clients, forming teams for each project.Typically, each client is handled by a team of two salespeople and one operational consultant.
Partial List of General Duties Performed by the Entire Department
Identifying marketing issues for clients and planning strategies and tactics to solve them
Communicating with internal and external stakeholders necessary for executing strategies and tactics
Creating execution plans through communication and managing progress during the execution phase
Operating and managing affiliate ads, influencer ads, listing ads, display ads, etc.
Media planning centered on affiliate ads
Proposing improvements based on data (reporting, regular meetings with clients)
Planning communication strategies centered on creatives such as banners/LPs
Planning communication strategies (target, KPI, customer journey, media plan, etc.) through analysis of advertising effectiveness, market research results, customer/purchase data
Planning strategies, selecting media, operating ads, managing budgets, and reporting with a full-funnel perspective
Deep understanding of customers and discovering insights based on data analysis
Presenting proposals and participating in competitions
Actively solving customer issues using AI and the latest industry technologies
Rewards/Attractions
"Growth as a Digital Marketing Specialist within the Rakuten Group"
You will be part of an organization specializing in digital marketing within Rakuten, a leading internet company in Japan.
You will be in a privileged environment where you can immediately apply the marketing knowledge circulating within the Rakuten Group to your work.
"Acquiring Marketing Skills from Both Business and Agency Perspectives"Rakuten Group has over 70 businesses (services).
As an organization where many business KGI, KPI, and marketing cases circulate, you can hone your skills from both the perspective of an agency business practitioner and a marketer of various Rakuten businesses.
"Building a Career as a Front Representative of Leading Domestic and International Companies"You will consult on digital marketing for major domestic and international EC/Fintech companies, carrying the Rakuten brand.
You will work in an environment where you are always exposed to the most attention-grabbing and latest trends in the industry.
"Total Marketing Skills (Marketer & Strategy Planner & Media Planner)"
As a total marketing partner for companies, the entire organization is rooted in organizing, planning, and executing communication strategies from the upstream funnel.
While designing comprehensive strategies with a focus on performance is not easy, you can build a career as a valuable talent in the industry.
"Cutting-Edge Global Technology"
Leveraging an English-speaking work environment, we actively engage with global companies headquartered overseas and adopt marketing solutions from overseas that have not yet landed in Japan.
English Usage
Actively communicating in English during meetings with foreign companies, our global partners, and Rakuten Group's tech departments. We assign appropriate tasks considering employees' English skills.
Work Environment
Organizational Structure
This position is assigned to the Rakuten Marketing Japan Department, an organization of about 200 people, with over 50% being sales positions.
The department (group) to which you will be assigned as a management candidate consists of 1 manager, 2 assistant managers, 1 leader, and about 30 members (as of October 2024).
90% of the members are from well-known domestic digital agencies, and 10% are new graduates from Rakuten. The average tenure is over 5 years, making it a rewarding department (group) with a well-balanced member composition.Mandatory Qualifications
Management experience (even a small team is acceptable)
Experience in the digital marketing field (3+ years)
Basic knowledge of Excel/major media management screens/related tools
Communication skills
Desired Qualifications
Google Ads Certification/Yahoo Ads Certification
Experience in digital ad operations
Experience in an internet advertising agency
Business English and experience collaborating with overseas companies
Ideal Candidate Profile
High communication skills and the ability to collaborate with internal and external partners to execute tasks
Commitment to achieving goals
Strong numerical sense and ability to practice KPI management
Flexibility to adapt to environmental changes
Problem-solving skills
Ability to act proactively with a sense of speed
Ability to work with a focus on productivity
Logical thinking skills
Others Information
Additional information on Location
Futako Tamagawa Rise Office
2-21-1 Tamagawa, Setagaya-ku, Tokyo
Additional Information On Secondment
The position will be with Rakuten Group, Inc. but will be transferred to LinkShare Japan K.K. after joining Rakuten Group, Inc.
Salary, benefits, evaluation system, etc. are the same as Rakuten Group, Inc.
Additional Information On English Qualification
English Requirement:
Yes
TOEIC, TOEFL, IELTS, etc.
Details will be provided if you proceed to the selection process.
#business #marketing #PR #commerce #DigitalMarketing
Languages
Japanese (Overall - - Fluent)
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