AVEVA is creating software trusted by over 90% of leading industrial companies.
Job Title:
Senior Marketing Specialist

Location:
Tokyo, Japan

Employment Type:
full-time

As Senior Marketing Specialist for Japan, you will play a pivotal role in shaping AVEVA's market presence and driving measurable business growth. This position leads the planning and execution of integrated marketing strategies that span awareness, demand generation, and customer engagement. Acting as the strategic connector between regional marketing, global teams, and sales, you will deliver impactful campaigns that attract new customers, deepen relationships, and strengthen AVEVA's brand in Japan.

Marketing Strategy & Planning

• Develop and execute Japan's marketing strategy aligned with global and market priorities.
• Localize campaigns, messaging, and content to ensure cultural and market relevance.
• Analyze market trends, competitor activity, and customer insights to inform planning.

Demand Generation & Pipeline Growth

• Design and run integrated campaigns targeting new accounts and existing customers (for cross-sell) in prioritize industries using digital, paid media, webinars, content syndication, industry partnership.
• Partner with sales and lead development teams to optimize lead follow-up and conversion.
• Manage local SEO/SEM and website localization in collaboration with global teams.

Brand Awareness & Communications

• Execute local brand awareness programs aligned with global PR and analyst relations strategies.
• Drive thought leadership initiatives and amplify global content locally.
• Manage social media and influencer engagement to increase share of voice and engagement.

Customer Engagement & Retention

• Implement Account-Based Marketing (ABM) programs targeting strategic accounts.
• Develop advocacy and referral programs to strengthen customer trust and influence.
• Build and nurture user communities to foster collaboration and loyalty.

Events & Local Activation

• Plan and deliver impactful events, including roundtables, webinars, tradeshows, and conferences.
• Integrate digital and field activations to enhance awareness and engagement.

Measurement & Optimization

• Track and report on KPIs across awareness, demand, and engagement.
• Continuously refine campaigns using data-driven insights and market intelligence.

Important Working Relationships

• Market Sales and Technical Teams
• Regional and Global Marketing Teams inclusive of Lead Development Team in market
• Brand, PR, and Communications
• Content and Digital Marketing
• Ecosystem Marketing
• Portfolio and Industry Marketing
• Sales and Marketing Operations

Required Skills & Experience

• Experience in B2B marketing, ideally in technology or industrial sectors.
• Proven ability to use AI tools for marketing, content generation, and performance optimization
• Experience in demand generation, communications, and customer marketing.
• Good understanding of digital marketing, analytics, and campaign optimization.
• Hands-on experience with ABM, PR, social media, and thought leadership programs.
• Familiarity with marketing automation (e.g., Marketo), CRM (e.g., Salesforce), and analytics tools.
• Exceptional communication skills and ability to influence cross-functional stakeholders.
• Collaborative, adaptable, and thrives in a fast-paced, matrixed environment.
• Fluent in business written and spoken Japanese and English (essential for local market engagement and global collaboration).

Core Attributes

• Data-driven and results-oriented.
• Customer-obsessed with a focus on measurable business outcomes.
• Proactive, organized, and detail-oriented.
• Comfortable with ambiguity and able to drive clarity and progress.

Marketing at AVEVA
At AVEVA Marketing, you'll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA's mission to spark industrial ingenuity and drive responsible use of the world's resources.

Whether you're crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you'll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.

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Japan Benefits include:
Flex working hour system, starting from total 22 days annual leaves, parental leave, additional leaves, Relo Club employee benefits, well-being support, life insurance, pension, company's gift, education support.

It's possible we're hiring for this position in multiple countries, in which case the above benefits apply to the primary location. Specific benefits vary by country, but our packages are similarly comprehensive.

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Hybrid working
By default, employees are expected to be in their local AVEVA office three days a week, but some positions are fully office-based. Roles supporting particular customers or markets are sometimes remote.

Hiring process
Interested? Great Get started by submitting your cover letter and CV through our application portal. AVEVA is committed to recruiting and retaining people with disabilities. Please let us know in advance if you need reasonable support during your application process.

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About AVEVA
AVEVA is a global leader in industrial software with more than 6,500 employees in over 40 countries. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals, and minerals – safely, efficiently, and more sustainably.

We are committed to embedding sustainability and inclusion into our operations, our culture, and our core business strategy. Learn more about how we are progressing against our ambitious 2030 targets: sustainability-

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AVEVA requires all successful applicants to undergo and pass a drug screening and comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third-party personal data may involve additional background check criteria.

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please notify your recruiter. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.