Title:

Alliance & Marketing Manager, Oncology

Company:

IPSEN K.K.

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

 Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company's success. Join us on our journey towards sustainable growth, creating real impact on patients and society

For more information, visit us at  and follow our latest news on LinkedIn and Instagram.

Job Description:

This role will report to the Japan General Manager for alliance-related responsibilities and to the Commercial Lead for marketing responsibilities. Responsibilities will be focused on HCP marketing, include brand planning, development of brand campaign/image, media, and other key promotional initiatives to support brand growth and new product launch.

Included in the scope will be KOL engagement, field and Omnichannel integration, sales data analysis, HCP targeting and segmentation, and marketing budget management. The role will include execution of both personal and non-personal promotional tactics.  And supports the alliance operations managed by IPSEN, ensuring seamless collaboration and operational efficiency.

Main Responsibilities

Core Marketing Activities

• Contribute to Brand Planning and Tactical Plan development for Oncology New Products
• Support business review, brand performance measurement and review
• Support development of brand creative campaign for all products including development of campaign tactics
• Develop strategic training plan with the aim of developing best-in-class Rare disease sales organization
• Lead and execute key initiatives such as KOL development programs, patient advocacy plans, etc.
• Develop and monitor KPIs for brand tactical plan and communicate performance vs leading and lagging indicator to Rare disease leadership
• Ensure compliant execution of all promotional activities.

Cross Functional Leadership / Collaborate with

• Involved in alliance management and partnership coordination with alliance partners.
• Field leadership to provide support with sales force execution and other business needs.
• Marketing& Sales teams on brand promotional development, execution and performance management
• Value & Access team, Sales leadership and Training team on brand promotional plan development, execution and performance
• Promotional review committee to ensure compliant development of field resources in line with the strategy
• Incorporate insights from primary and secondary research into development of field promotional tactics
• Work with advanced analytics to ensure appropriate understanding and implementation of brand strategy

Knowledge & Experience

• At least 5 years of Japan pharmaceutical company experience, with at least 2 years of Oncology Disease exposure, ideally including launch planning experience, and alliance management.
• Demonstrates a strong entrepreneurial spirit, driving innovation with passion and resilience to pursue new pharmaceutical marketing opportunities.
• Strong communication and interpersonal skills along with the ability to influence others
• Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously in a matrixed organization.
• Strong scientific/medical aptitude, ideally including experience and knowledge of Rare Disease with complex science and reimbursement.
• Demonstrated success in project, vendor, and experience managing large budgets.
• Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
• Excellent written and verbal skills and strong interpersonal communication skills

Knowledge & Experience (preferred):

• Strong preference for candidates with pharmaceutical sales experience
• Experience in developing strategic and operational plans preferred

Education / Certifications (essential):

•  Bachelor of Life-science/Pharmaceutical/Business or a similar discipline is required

Education / Certifications (preferred):

•  MBA or advanced degree preferred.

Language(s) (essential):

•  Fluent in Japanese
• Business level in verbal and written English

#LI-Hybrid

#LI-CT1

We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace "The Real Us". The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.

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