Responsibilities
About the team:

TikTok's SMB team helps businesses and brands of all sizes connect with our audience and grow through creative, performance-driven solutions. Our SMB New Business Development team is responsible for bringing net-new advertisers into TikTok—identifying high-potential prospects, creating demand through outbound motions, and converting them into first-time spenders.

We're hiring a true hunter: a proactive and opportunity-obsessed closer with a proven track record of winning new logos in fast sales cycles. You'll own the front end of the funnel from sourcing to closing new business quickly and delivering an excellent first experience for new advertisers on TikTok.

This role is ideal for someone who thrives in high activity / high conversion environments, consistently beats targets, and turns "cold" accounts into closed-won business.

Key Responsibilities:

• Own net-new logo acquisition: prospect, qualify, pitch, negotiate, and close new advertisers for TikTok's Ads and commerce solutions

• Build and run a high-velocity outbound motion (cold calling, email, LinkedIn, referrals, partner channels), with strong activity and follow-up discipline

• Create and manage a healthy pipeline: consistent top-of-funnel generation, tight qualification, and accurate forecasting

• Lead discovery with decision-makers, diagnose growth constraints, and map TikTok solutions to clear business outcomes

• Deliver crisp storytelling and compelling ROI narratives that move deals forward in short-cycle sales environments

• Onboard newly acquired advertisers for early success (first campaigns / first spend) before handoff to the appropriate team

• Collaborate cross-functionally (Product, Marketing, Ops) to remove friction and improve acquisition programs

• Meet and exceed monthly/quarterly acquisition targets (e.g., new logos, first spend, pipeline coverage)

Qualifications
Minimum Qualifications:

• 5+ years of experience in sales or business development, ideally in digital advertising or tech

• Proven hunter background with consistent success in net-new business (not primarily farming/upsell)

• Strong prospecting skills with hands-on experience building and converting outbound pipeline

• Confident executive communication and credibility with owners/founders and senior decision-makers

• Results-oriented problem solver with strong commercial instincts and execution discipline

Preferred Qualifications:

• Familiarity with SMB business needs and digital marketing trends is a plus

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

​

Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​