As the Brand Manager, you will be responsible for leading the commercial plan and the end-to-end marketing activities of our Sphere, Toric and Multifocal portfolio of products, ensuring they meet customer needs and align with business objectives.
You will be collaborating with cross functional teams including sales, professional affairs, logistic, regional and global counterparts to deliver innovative and impactful solutions that improve business outcomes.
You will deeply understand our experience and identify areas for expansion to own the development and execution of a strategic roadmap tied to the commercial development of JP market.
The ideal candidate is a great coach, leader, collaborator and customer-centric culture carrier.Business Management
- Constantly evaluate the effectiveness of marketing programs and adopt the marketing plans and execution to meet changing needs, market and competitive conditions. Be able to define, present/share and always represent a high-value and impactful category plan.
- Input insights into Japan S&OP process and Hyperion cycles and reflect expected outcomes into the monthly forecasts.
- Determine key portfolio growth drivers and develop holistic go-to-market programs to grow our product's revenue and market share (Both B2B and B2C)
- Gather and prioritize customer feedback and data analysis to drive in market programs and value add service to enhance partnership with Key Account Partners and Ophthalmologists and report it to key stakeholders.
- Work closely with the regional counterparts to establish an aligned positioning and messaging direction for Japan Market
- Work closely with sales, professional affairs and regional counterparts to drive product adoption and revenue growth.
- Successfully implement new product launches across channels
- Develops and aligns the brief for Marketing Communications, Digital and PR toolkits for select brand initiatives with Setting goals and objectives and measurable business KPIs for each campaign and promotional program.
- Analyze and synthesize the target audiences (both ECP and Consumer) needs, preferences and behaviors to develop appropriate messaging and program throughout the conversion journey
- Develop integrated communication strategy including digital and implementation plan for Brands
- Adopt Regional Campaigns or alternatively develop JP specific the Big Idea, core messaging, claims and materials both for ECP and consumer to impact change towards desired behaviors throughout the consumer journey. Work with regional team on alignment of positioning ad direction as well as development of new claims
- Specifically responsible for development and implementation of advertising, In Store communication material (POP), Selling aids, and digital assets for specific brands by working with internal colleagues and other agency partners within the Regional Marketing Plan
- Develops and leads digital marketing advertising/promotion/contents/CRM for customer and consumer.
- Adjust communication strategy for customers and Consumer and plans to meet changing markets and competitive conditions.
- Manage budget, timelines, internal and external communication, compliance guidelines and approvals, cross functional partners to execute with excellence.
- Measure and report the results of the campaign both internally and externally.
- Evaluate and control effective marketing spend, track and measure the effectiveness of marketing spends.
- Develops an effective relationship with Regional and Global Marketing Team to provide inputs with the strategic knowledge of country market environment and customer needs as well as contribute to the team to develop and implement regional and global marketing plans.
- Participates in the annual development of regional objectives as set out in the long-range strategic plan.
- Drive cross-functional collaboration on assigned projects to deliver great work (interacting with and influencing team members from Marketing, Sales Operations, Sales Support, Sales Management, Finance, external agencies,
- Document and clearly communicate status of project work and prioritize / assign tasks as needed.
- Perform other duties related to marketing and/or product management as required.
- Good interpersonal relationship and presentation skills. Organized and dynamic.
- Strategic thinking / critical thinking and conceptual thinking.
- Analytical and Forecasting skills.
- Ability to collect, sort and create useable insights from data and adapt to fast-paced corporate environment.
- Precise verbal and written communication skills.
- Accountable with acute attention to detail.
- Ability to handle multiple priorities often with tight deadlines, cross-functional management and project management skills.
- Conducts self in a professional manner with coworkers, management, customers, and others.
- Lead generation & branding experience is preferred.
- Management experience of digital ad agencies and web developers.
- Consumer marketing, CRM management and Health care/ medical device industry experience preferred.
- Passion for the own career development.
- Career flexibility within the marketing team.
- Required proficiency in the use of Outlook, Excel, Word and PowerPoint, BI tool (., Tableau) preferred.
- Minimum of 7 years of relevant experience in Marketing
- Experience to coordinate and facilitates conferences, events and training would be good.
- Exposure to a multi-national company would be an advantage
-
Tokyo ShiseidoLocation: Shiodome · Division: SHISEIDO Global Brand Unit · Job level: Manager or Staff · Reports to: Group Manager · Contract type: Full-time · Roles & Responsibilities(業務内容) · ブランド「SHISEIDO」は、1872年、東京銀座に生まれて以来、アートとサイエンスの融合で時代の美を創造し続けてきた資生堂。 · その名を冠し、カメリアマークを使用することが許さ ...
-
Tokyo ShiseidoDivision: Inner Beauty Business Department · Job level: Manager/Staff · Reports to: Group Manager · Contract type: Full-time · Roles & Responsibilities(業務内容) · 募集概要: 資生堂が目指すPersonal Beauty Wellnessを体現するブランド「資生堂ビューティーウエルネス」傘下には、日本コラーゲン市場ナンバーワンブランドである「ザ・コラーゲン」に加えて、24年新しく発売 ...
-
Tokyo ShiseidoDivision: Inner Beauty Business Department · Job level: Manager/Staff · Reports to: Group Manager · Contract type: Full-time · 募集概要: · 1996年に発売され、日本におけるコラーゲン市場を創造した「資生堂 ザ・コラーゲン」は、 · 416億円の健康食品コラーゲン市場の10%(*2023年実績)のシェアをもち、美容ドリンクではナンバー1のブランドです。 · 現在、インナービューティ事業部ではブランド管理機能および日 ...
-
Tokyo ShiseidoLocation: Shiodome · Division: ELIXIR Global Brand Unit · Job level: Group Manager · Reports to: Director · Contract type: Full-time · • 「エリクシール」は、日本シェアNo.1のスキンケアブランドです。 · • 資生堂を資生堂を代表する日本発グローバルスキンケアブランドであるエリクシールのヘッドクオーターで、 · グローバルでのコミュニケーション戦略立案、およびキーアセット開発をリードするグループマネージャーを募集いたし ...
-
Tokyo AstraZeneca フルタイムDescription · ■職務内容 · 優れた製品を一人でも多くの患者さんに届け、患者さんのためにサイエンスに再投資し続けられる製薬企業として競合優位性を維持し続けることに貢献する · ■業務の範囲 · ・ブランドチーム、関係部門と協力しながらビジネス課題を特定・構造化・分析し、課題を解決するための製品戦略および実行プランを立案 · ・プラン策定のための市場調査の実施・結果の分析・課題の抽出 · ・課題に基づいた、資材・イベント・デジタル施策 の計画・実施および評価 · ・戦略実行のためのシステム設計・レポーティングsystemなどの整備 · ・ ...
-
Tokyo Shiseido勤務地: 汐留オフィス · 所属部門: 資生堂(Headquarters) · Job level: Staff · Reports to: グループマネジャー · Contract type: 正社員 · アネッサは太陽のもと、世界中の人々が健やかに、美しく輝く人生を応援するブランドです。現在アジアの10の国と地域でNo1を誇り、高い技術力とブランド力で世界をリードする日本発信のサンケアエキスパートブランドです。そのため資生堂の中でも、中長期で注力すべきプレミアムスキンビューティ―ブランドとして位置づけられる重要ブランドです。 · そんなアネッサのヘ ...
-
Tokyo Shiseido勤務地: 浜松町オフィス · 所属部門: 資生堂ジャパン プレステージブランド事業本部 · Job level: Assistant Brand Manager · Reports to: Brand Manager · Contract type: 正社員 · ラグジュアリーな世界観と、サイエンス性を持つブランド価値と合わせて、スキンケアからメイクアップまで多岐にわたるカテゴリーにおける、新製品・ヒーロープロダクトのIMC戦略立案を担うポジションです · Roles & Responsibilities · ・業界全体や競合動向を把握し、市場変化に対 ...
-
Tokyo ShiseidoLocation: Shiodome · Division: ELIXIR Global Brand Unit · Job level: Staff · Reports to: Group Manager · Contract type: Full-time · 「エリクシール」は、フランス語の elixir を語源に、年齢にとらわれることなく、 · ひとりひとりの肌の美しさを最大限に引き出す、「奇跡の一滴」でありたいと願い、1983年に誕生しました。 · 以来、時代と共に変化する人々の価値観やライフスタイルに合わせて、コラーゲン研究と共に常に進化を続け ...
-
Brand Management
5日前
Tokyo Rakuten Full timeDescription · : Business Overview · The Marketing Division leads branding, brand asset creation, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services. · Department Overview · The Br ...
-
Brand Manager
1週間前
Tokyo Edgewell Personal CareA Brand manager will be responsible for all aspects of our marketing operations. Your central goal is to help grow our business locally while also increasing brand loyalty and awareness. · Their duties will include researching, strategizing, implementing, and monitoring with othe ...
-
Brand Manager
2週間前
Tokyo CT Spirits Japan LTD PermanentCampari Group today is a major player in the global branded spirits industry, with a portfolio of over premium and super premium brands, marketed and distributed in over markets around the world, with leading positions in Europe and the Americas. · Headquartered in Milan, Italy, ...
-
Brand Manager
2週間前
Tokyo Helen of TroyJoin our APAC Marketing team as our Brand Manager (hybrid work onsite and from home), and make an immediate impact. Together, we build innovative and useful products that elevate people's lives everywhere every day. If you love adventure, great gear, and have a passion for the ...
-
Brand Manager
1週間前
Shinjuku Edgewell Personal Care Brands, LLCEdgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reima ...
-
Brand Manager
4日前
Tokyo Colgate-Palmolive Company· Relocation Assistance Offered Within Country · # Tokyo, Tokyo-To, Japan · Who We Are · Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home C ...
-
Brand Manager
1週間前
Shinjuku Hill's Pet NutritionRelocation Assistance Offered Within Country · Job Summary:The Science Diet Brand Manager is responsible for the development and execution of brand plans, programs, and go-to-market activities to achieve the brand's short and long term business objectives. Responsible for leading ...
-
Tokyo Coca Cola Full timeDescription · Summary: Drive Georgia business growth through strategy development and business plan development. · Drive assigned Georgia brand initiatives such as new product development, IMX development, and business assessment. · Lead and/or support the development of assign ...
-
Tokyo Adidas Full timePurpose & Overall Relevance for the Organization: · Drive an effective and efficient brand campaign, brand moment activities and community in Japan including but not limited to holistic seasonal planning and execution, fully aligned with Global Brand Communications and relevant ...
-
Tokyo adidasPurpose & Overall Relevance for the Organization: · Drive an effective and efficient brand campaign, brand moment activities and community in Japan including but not limited to holistic seasonal planning and execution, fully aligned with Global Brand Communications and relevant J ...
-
Brand Manager
2週間前
Minato City Haleon Full timeHello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren ...
-
Tokyo Shiseido勤務地: 浜松町オフィス · 所属部門: 資生堂ジャパン プレステージブランド事業本部 · Job level: アシスタントブランドマネージャー · Reports to: ブランドマネージャー · Contract type: 正社員 · ラグジュアリーな世界観とサイエンス性を持つブランド価値を合わせて、進化したデジタル領域の体験価値の強化を担うポジションです · Roles & Responsibilities · (デジタル戦略立案) · ・リアル・デジタル含めて包括的なブランドの体験接点の中でデジタルの役割・戦略を策定し、体験を最大化するOM ...
