About the Company

We are seeking a results-oriented and market-savvy Business Development Manager to lead BAPE Japan's retail growth agenda, with a dedicated focus on three core verticals: premium department store counter openings, BAPE Kidswear standalone store expansion, and AAPE brand network development.

The ideal candidate will leverage deep knowledge of Japan's retail landscape to identify high-potential locations, negotiate partnerships with top mall operators and department store groups, and manage end-to-end expansion projects from feasibility analysis to store launch and post-opening performance optimization.

This role will collaborate cross-functionally with merchandising, marketing, operations, and finance teams to ensure new retail locations uphold BAPE's brand identity, meet revenue targets, and deliver exceptional customer experiences tailored to Japanese consumers.

About the Role

We are seeking a results-oriented and market-savvy Business Development Manager to lead BAPE Japan's retail growth agenda.

Responsibilities

Japan Market Expansion Strategy & Site Acquisition

Develop and execute a data-driven retail expansion roadmap for BAPE department store counters, Kidswear stores, and AAPE outlets across Japan's key cities (Tokyo, Osaka, Nagoya, Fukuoka), aligned with regional business objectives and brand positioning.

Conduct comprehensive market research and feasibility studies to evaluate potential retail sites, analyzing foot traffic patterns, target demographic density (streetwear enthusiasts, family consumers for Kidswear), competitor presence, and sales per square foot projections.

Initiate and lead negotiations with Japan's leading mall developers and luxury department store chains to secure prime counter space and store locations, optimizing lease terms, rental rates, and placement to maximize visibility and sales potential.

Present data-backed expansion proposals to senior leadership, including break-even analysis, investment ROI, and risk mitigation plans for new retail locations.

Strategic Partnership & Stakeholder Management

Build and maintain long-term relationships with key retail partners in Japan, including department store buyers, mall operations teams, and local property management firms, to secure priority access to high-demand retail spaces.

Collaborate with internal merchandising teams to define Japan-specific product assortments for department store counters (e.g., limited-edition drops, exclusive collaborations) and Kidswear stores, ensuring alignment with local consumer trends and partner requirements.

Liaise with local regulatory bodies and administrative authorities to secure all necessary permits, licenses, and certifications for store fit-outs and operations, ensuring compliance with Japan's retail and business regulations.

Budget & Performance Management

Prepare and manage the expansion budget for new retail locations, covering lease costs, fit-out expenses, marketing investments, initial inventory allocation, and staffing costs.

Track and report on key performance indicators (KPIs) for all new stores and counters, including:
Monthly sales revenue vs. target
Average transaction value (ATV) and footfall conversion rate
Lease cost as a percentage of sales
Customer satisfaction scores (NPS)

Conduct regular financial reviews with the finance team to validate the profitability of expansion initiatives and recommend corrective actions for underperforming locations.

Brand Alignment & Cross-Functional Collaboration

Ensure all new retail locations (department store counters, Kidswear, AAPE) adhere to BAPE's global brand guidelines, including store design, visual merchandising, and customer service standards, while incorporating subtle local adaptations to resonate with Japanese consumers.

Partner with the merchandising team to curate Japan-exclusive product lines for Kidswear stores (e.g., seasonal collections, character collaborations) and AAPE outlets, catering to the country's demand for limited-edition and family-friendly streetwear.

Qualifications

6–8 years of progressive business development or retail expansion experience in Japan's luxury/premium streetwear, fashion, or lifestyle retail sector.

Proven track record of successfully launching department store counters, standalone retail stores, or brand outlets across Japan's key markets (Tokyo, Osaka, Nagoya).

Prior experience working with kidswear lines or youth-focused fashion brands is highly desirable; familiarity with AAPE or BAPE's brand ecosystem is a significant advantage.

Demonstrated expertise in lease negotiation, site feasibility analysis, and cross-functional project management for retail openings in Japan.

Required Skills

Deep, first-hand knowledge of Japan's retail landscape, including key department store chains, premium mall operators, and local consumer trends in streetwear and fashion.

Strong negotiation and stakeholder management skills, with a track record of building and maintaining long-term partnerships with Japanese retail partners.

Excellent project management abilities, with the capacity to manage multiple expansion projects simultaneously while adhering to tight timelines and budgets.

Data-driven mindset, with proficiency in analyzing market data, sales performance metrics, and financial reports to inform strategic decisions.
Fluency in Japanese (business-level proficiency required for stakeholder communication) and English; bilingual skills are mandatory.

Preferred Skills

Familiarity with BAPE's brand ethos, streetwear culture, and target consumer demographics in Japan is preferred.
Previous experience working for international fashion brands or streetwear labels operating in Japan.
Knowledge of Japan's retail real estate market trends, including rental rate benchmarks and prime location dynamics.
Experience managing cross-functional teams and coordinating with external vendors (fit-out contractors, marketing agencies) in Japan.
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