Marketing Consultant, NBA and Mobile RPG

1週間前

Tokyo 2K

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, 2K PGA, Battleborn, BioShock, Borderlands, The Quarry, The Darkness, Mafia, Sid Meier's Civilization, Marvel's Midnight Suns, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work We encourage ALL applicants to explore our global positions, even if they don't meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply

What We Need

2K is looking for an experienced veteran Marketing Consultant on a temporary assignment in Asiafor our new mobile RPG titles . The ideal candidate has a numerous launch experience on similar genre games on mobile platform or deep understanding on this genre so can advise and consult existing marketing team to help to build marketing plan and strategy. A passion for mobile games, and a strong understanding on the Japanese Anime/Manga based game fandom and games around such audiences and eco-system and ability to articulate the strategy backed by strong product insight and communicate in concise manner to other stakeholders is necessary traits to be successful in this role.

You are expected to share your knowledge, insight or experience on the games either you have launched or observed and assist the existing marketing team to build and develop the most compelling marketing plans and business strategy to penetrate global market with heavy emphasis for Japan and Asia market.

Key Responsibilities

  • Act as the short-term advisor/consultant for assigned title and engage with marketing team as a key stakeholder and clients
  • Be an expert on our player - who they are, their needs and passions and how they buy to craft the marketing strategy for Anime-themed mobile JRPG
  • Define key performance metrics for assigned title.
  • Ability to explain product and market insights or business strategy to all the relevant stakeholders in concise manner with all sorts of communication including but not limited to in-person meeting, e-mail and zoom call.
  • Be an expert on our competition, how they are positioned and what opportunities we have for differentiation for product and marketing strategy.
  • Provide deliverables in form of documentation(PPT, Google doc, etc.) when necessary, with ability to visualize and conceptualize ideas, thoughts, and insights with various form of methods such as diagram, charts, and graphs.
  • Ability to gather relevant information and intel for the market and competitor titles and apply the learning to the recommendation.
  • Other tasks as required by the marketing team

    • Who We Think Will Be A Great Fit

  • 10+ years of experience in gaming with experience supporting mobile RPG games or related products and services
  • Experience supporting team in a consultation/expert capacity
  • High degree of understanding the Anime game or JRPG fandom and player profile with regards to mobile RPG market
  • Experience including Integrated Marketing plan development and execution of paid, owned and organic channels for mobile games
  • Enjoys problem solving and thinking creatively and introducing new ideas to solve challenges
  • Understanding of Japanese/Asian user-behavior based on platform and genre or strong interest to learn
  • Thrives in a fast-paced environment, with a test and learn mindset and ability to listen and act quickly
  • Enjoys managing relationships with stakeholders to provide visibility, transparency and alignment on marketing plans and actions.
  • Strong organization and project management skills with the ability to priorities projects to meet deadlines
  • Excellent written and verbal communication skills in English
  • Strong analytical skills

    • Bonus Points

  • Additional communication skills in Japanese are desirable but not a requirement
  • Passion for JRPG genre or mobile games
  • Affinity and knowledge to Japanese subcultures ie: Anime, Manga, Pixiv, Cosplay, NicoNico
  • Strong team player

    • As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

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