グローバルブランドコミュニケーション本部

Corporate Branding - Marketing Operations Specialist (Focus: Data Strategy)

職務内容

【配属組織名】

グローバルブランドコミュニケーション本部 グローバル戦略部 戦略グループ

【配属組織について(概要・ミッション)】

Under the mission of our division - "To consistently communicate the value of the entire Hitachi Group globally to internal and external stakeholders, maximize brand value, and contribute to accelerating sustainable growth" - our organization is responsible for formulating strategies, building frameworks, and driving the PDCA cycle to optimize communication across the Hitachi Group and enhance brand value.

【携わる事業・ビジネス・サービス・製品など】

・Hitachi Corporate Information

・New Management Plan "Inspire 2027")

・Businesses Related to Hitachi's Focus Area: "Social Innovation"

【募集背景】

In FY2025, Hitachi is promoting the concept of "True One Hitachi with Digital at the Core," strengthening integrated corporate branding across the entire Group on a global scale.

As part of this initiative, we are deploying multi-channel brand marketing and communication activities centered on the brand tagline "Inspire the next," including public relations, social media, media campaigns, and internal communications.

Looking ahead to next fiscal year, a key priority will be to organically connect these activities through data and maximize their effectiveness.

Against this backdrop, we are seeking a team member who will take charge of data strategy for corporate branding activities, driving implementation and operations in collaboration with related departments and agencies.

We are looking for someone who can help shape the future of global communication in a dynamic environment where the data platforms and processes you design will directly contribute to enhancing the brand value of the Hitachi Group.

【職務概要】

Formulation and Execution of Marketing Operations (focus: Data Strategy) to Maximize the Effectiveness of Corporate Branding Activities

【職務詳細】

・Formulate data strategies for corporate brand communication activities (including public relations, social media, brand campaigns, and internal communications)

・Collaborate with agency partners and related departments to build and operate implementation and measurement processes across multiple channels, such as social media, paid media, and web

・Optimize the integration of top-funnel initiatives (branding activities) and bottom-funnel initiatives (marketing activities) through data flow design and segmentation planning

・Visualize the outcomes of brand initiatives and provide actionable insights

・Act as a technical liaison among corporate, marketing, and sales teams, driving cross-functional alignment and collaboration

・Coordinate with internal departments and external vendors, and manage budgets and actuals

【ポジションの魅力・やりがい・キャリアパス】

・This position is responsible for data strategy across all corporate branding activities, including public relations, social media, media campaigns, and internal communications. You will experience the tangible impact of the data platforms and processes you design, supporting communication with stakeholders worldwide.

・Play a key role in driving global communication initiatives to enhance the brand value of the Hitachi Group.

・Gain experience in understanding the complex brand structure unique to B2B companies and communicating strategically on a global scale.

・Leverage cutting-edge data analytics and marketing technologies to measure effectiveness and extract insights, enabling you to develop advanced, practical skills.

・Collaborate with diverse teams across corporate, marketing, and sales functions, gaining a broad perspective on enterprise-wide communication strategies.

・Build a career path that includes rotations within headquarters functions-such as public relations, social media, and internal communications-and opportunities for overseas assignments. In a culture that values merit, you will have open access to deepen your expertise or take on leadership roles, regardless of nationality or career background.

【働く環境】

� About the Assigned Organization/Team

Team Structure: 21 members (1 General Manager, 7 in the Brand Strategy Group, 3 in the Brand Management Group, 7 in the Creative & Promotion Group, and 3 in the Executive Communication Group) including members with dual roles

Planned Assignment: Brand Strategy Group

� Work Style

Flexible Work Options: Remote work is available, allowing you to build your career with a flexible working style.

Global Collaboration: Occasional early morning or late-night work may be required for meetings with overseas teams (frequency is low and depends on project progress).

※上記内容は、募集開始時点の内容であり、入社後必要に応じて変更となる場合がございます。予めご了承ください。

応募資格

【必須条件】

・5+ years of experience in marketing operations, particularly in top-funnel initiatives

・Deep understanding of marketing technology platforms, including marketing automation, work management, and analytics/visualization tools

・Basic knowledge of research design and quantitative analysis

・Expertise in attribution models and marketing effectiveness measurement

・Strong English communication skills (TOEIC score over 900; emphasis on communication ability rather than score)

・Team player who can engage and influence others positively to achieve results

・Proven ability to execute beyond planning, delivering outcomes within given constraints (budget, schedule, team structure)

【歓迎条件】

・Advanced knowledge of analytics and predictive modeling

・Understanding of AI applications in marketing operations

・Experience with account-based marketing (ABM)

・Work experience in a B2B environment

・Proven ability in communication and change management within complex global organizations

Strong Japanese communication skills (JLPT N2 or above; emphasis on communication ability rather than score)

【求める人物像】※期待行動・コンピテンシー等

【全職種共通(日立グループ コア・コンピテンシー)】

・People Champion(一人ひとりを活かす):

多様な人財を活かすために、お互いを信頼しパフォーマンスを最大限に発揮できる安心安全な職場(インクルーシブな職場)をつくり、積極的な発言と成長を支援する。

・Customer & Society Focus(顧客・社会起点で考える):

社会を起点に課題を捉え、常に誠実に行動することを忘れずに、社内外の関係者と協創で成果に責任を持って社会に貢献する。

・Innovation(イノベーションを起こす):

新しい価値を生み出すために、情熱を持って学び、現状に挑戦し、素早く応えて、イノベーションを加速する。

【その他職種特有】

・Positive and resilient mindset, able to embrace and overcome change and challenges with enthusiasm

・Ability to engage and collaborate beyond your own scope of responsibility, breaking down organizational silos and driving cross-functional cooperation

・Broad curiosity, willingness to learn, and growth-oriented mindset, maintaining these qualities over the long term without being limited to your own area of expertise

【最終学歴】

大卒以上

待遇

【想定ポジション】

主任クラス

※募集開始時の想定であり、選考を通じて決定の上、オファー時にご説明いたします。

【給与】

- 想定月給:463,000〜605,000円

• 想定年収:7,800,000〜10,300,000円

(参考)ポジション別の理論年収

本部長クラス以上:約1,700万円〜3,000万円 (+賞与業績反映分+諸手当)

部長クラス :約1,450万円〜2,000万円 (+賞与業績反映分+諸手当)

課長クラス :約1,150万円〜1,500万円 (+賞与業績反映分+諸手当)

主任クラス :約800万円〜1,050万円 (+賞与業績反映分+諸手当)

担当者クラス :約500万円〜750万円 (+賞与業績反映分+諸手当)

※内訳:月給12ヵ月分および標準的な賞与(賞与業績反映分、時間外労働手当や住宅手当等の諸手当は別途支給。ただし、主任クラスおよび担当者クラス上限の年収は、裁量労働勤務手当を含む。)

※担当者クラス下限の年収は大学学部卒初任給ベースで算出

※ポジションの職責の大きさに応じて報酬を決定するため、同じクラスの中でも年収の幅があります。

※応募求人の具体的な給与情報は、上段の「想定月給・年収」をご確認ください。

【勤務時間】

8:50〜17:20(実働7時間45分、休憩45分)

※事業所によって時間帯が異なる場合あり。

【更新日】

2026年1月6日

勤務地

東京都千代田区丸の内一丁目6番6号