Summary:

As a Marketing Specialist in Zenith, you are expected to uphold and enrich the brand's legacy through strategic communication initiatives. You will play an integral role in managing the brand image, engaging with media, and creating impactful public relations campaigns that align with our values of elegance and exclusivity of Zenith.

Main Responsibilities
:

1) Brand Communication Strategy

• Support to develop and implement an PR strategy that aligns with the Zenith HQ's marketing objectives and brand identity.
• Craft compelling messaging for various platforms to enhance brand recognition and loyalty.
• Conduct market research to stay ahead of industry trends and adjust communication tactics accordingly.
• Evaluate the effectiveness of communication strategies through regular analysis and reporting, making data-driven adjustments as needed.

2) Media Relations and Outreach

• Establish and maintain strong relationships with key media, journalists, influencers, and opinion leaders in the luxury fashion sector.
• Coordinate press releases, media kits, and exclusive interviews that accurately reflect the Zenith vision.
• Organize press events, product launches, and other fair and campaign events to maximize exposure and maintain top brand awareness.
• Monitor media coverage regularly to ensure consistency in public perception and address any discrepancies proactively.

3) Digital Marketing

• Digital owned media (LINE, Facebook, Instagram etc..) implementation, contents creation (in Japanese for local platforms), posting work, collaborate with PR/Communication, developing the SNS marketing calendar.

4) Additional Duties

• Conduct thorough market research and analysis to gather insights into consumer behavior and emerging trends within the luxury watch & fashion sector.
• Prepare the reports that encapsulate findings, outcomes, and recommendations to inform future PR and marketing initiatives.
• Oversee vendor management including negotiation of contracts and meticulous handling of expenses to assure quality partnerships that align with our Zenith standards.
• Administer the marketing budget meticulously, coordinating entry and payment processes with the Finance department to ensure fiscal discipline and transparency in expenses.
• Facilitate Zenith E-Learning programs for boutique and wholesale partner staff. Compile monthly progress reports on E-Learning participants, tracking engagement and completion rates to identify areas for improvement or further support. And distribute to the sales teams and DOS (Director of Sales) store managers.

Requirements

• University degree with a major in Marketing, Economy, Business
• Hands-on experience in PR Communications area
• Managing luxury goods or other retail categories experience
• Work experience with wholesalers.
• Studies or professional experience abroad preferable
• English: Business level. (TOEIC 850+) is preferable.
• Japanese: Business level. Daily communication within Marketing, Sales, CSL team.

Technical and personal skill

• Always seek for the newest means to engage with customers on digital and physical.
• Strong presentation and well communication skills to key stakeholder.
• Commercial awareness and interest : be aware of what is going on in the market
• Ability to manage ambiguous situations, plan budget, prioritize multi-tasks and control deadlines.
• With attitude of young, fresh, progressive and creative mindset with highly interest to Watch, Fashion, Art, Sports, Music and Watch and Jewelry Ability to lead a team.
• Fundamental computer literacy is vital with strong skills on all digital analytic tools (all Microsoft software + Google analytics). Salesforces.
• International exposure, responsible, flexible, independent, hard worker, trustworthy
• Highly motivated and self-starter
• Taking care of self-appearance to present cool and dynamic Zenith brand.