We are searching for a Senior Product Manager position at one of the highly regarded OTC brands in the Japanese market, and the business is a well-known global company in the Manufacturing of OTC products.

OBJECTIVES/ PURPOSE OF JOB:

Leads and facilitates products to set up solid mid-long-term product/brand strategy, and brand communication plan to deliver company objectives.

Invest efficiently in A&P by understanding the product–channel matrix, maximizing brand value, and contributing to sales and profit growth.

Plan and execute cross-functional communication strategies to maximize the sales performance of care products.

KEY ACTIVITIES/ RESPONSIBILITIES:

◆ Merchandising

• Develop a clearly defined strategy to expand their business share in the lens care market.
• Analyze markets, retailers, competitors' products, and communication activities to logically develop and execute optimal brand communications tailored to each channel. and execute strategies to maximize existing products within designated channels.
• Gain a comprehensive understanding of the brand and competitor product features and SKU variations, and ensure the optimal pricing, communication assets, and SKU portfolio are delivered to the market.

◆ Marketing

• Understand marketing KPI and develop and execute strong communication strategies.
• Develop brand messaging to strengthen the brand value of the franchise further.
• Enhance brand awareness and equity in the market through aligned planning and execution.
• Develop and execute optimal brand communications tailored to the sales channel.
• Develop and manage the agreed annual brand advertising and promotion budget.
• Plan, execute, and review effective annual and monthly communication and promotional programs across digital and in-store channels.

◆ Others

• Work closely with Sales Tactics& Operations, Professional Affairs & Educations, and Sales teams to fully align sales and marketing strategies and execution.
• Maintain appropriate pricing by leveraging market research data, reviewing production and sales costs, forecasting volume, and estimating costs for special or customized products.
• Prepare short- and long-term sales forecasts, special reports, and analytical materials to provide essential information to internal and external stakeholders.
• Set KPIs and conduct performance analysis.

KEY RELATIONSHIPS:

• Sales, Sales Tactics & Operations, Finance, Supply Chain, Regulatory Affairs, Professional Affairs & Education, Legal, Quality Assurance, and overseas project coordinators.
• Advertising agencies, promotion agencies, design agencies, and research agencies.

QUALIFICATIONS/ TRAINING:

• University degree, preferably MBA or marketing-related.

EXPERIENCE:

• 4-7 years of marketing experience, has experience in product development and preferably with brand marketing.
• Marketing Communications within the Manufacturing Industry
• Prior experience as a Brand Manager in a multinational organization.

OTC marketing in the Pharmaceutical industry, Consumer Goods industry Cosmetics industry.

Required COMPETENCIES:

• Business level of English, able to conduct and perform duties in English with ease.
• Has strong competencies in marketing, i.e., Strong interpersonal communication skills, Excellent analytical skills, Open-minded and flexible to work with different backgrounds and functions, Creativity and problem-solving skills, learning ability, driving innovation & value.
• Demonstrable strategic thinking skills that enable the development of robust franchise strategies.
• Influencing skills with key internal and external stakeholders to activate franchise marketing objectives successfully.
• Strong analytical & financialskills.
• Effective verbal& written communicator and presenter to connect across various departments.
• Deep understanding of OTC channel and product characteristics