Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Job Title
Senior Business Development Representative (Senior BDR)

About The Role
The Senior Business Development Representative (Senior BDR) plays a highly impactful role in driving high-quality pipeline generation through outbound-led prospecting efforts. Operating with a high degree of autonomy, the Senior BDR partners closely with Account Executives (AEs) to strategically plan account engagement, identify complex opportunities, and influence pipeline creation across priority accounts.

This role is designed for experienced BDRs who consistently perform at a high level and are capable of operating as a trusted partner to sales. While limited inbound engagement may be required, the Senior BDR role is fundamentally outbound-driven and requires strong business acumen, strategic thinking, and leadership by example.

Key Responsibilities
Strategic Outbound Prospecting

• Lead sophisticated outbound prospecting initiatives using intent data, account intelligence, and market insights
• Design and execute highly personalized, multi-threaded outreach strategies across multiple stakeholders
• Independently prioritize target accounts and buying centers based on business impact

Account Strategy & AE Partnership

• Act as a strategic partner to AEs in account planning, territory execution, and opportunity development
• Identify whitespace opportunities and expansion potential within customer and prospect accounts
• Contribute meaningfully to deal strategy by sharing insights gathered through prospect engagement

Inbound Engagement (Limited & Strategic)

• Handle select inbound inquiries with a focus on strategic fit and opportunity potential
• Ensure high-quality discovery and qualification to accelerate pipeline creation

CRM, Data Quality & Process Excellence

• Maintain exceptional data hygiene and accuracy within Salesforce and related sales systems
• Expand and refine account intelligence by mapping decision-makers, influencers, and buying committees
• Serve as a role model for CRM best practices within the BDR organization

Social Selling & Market Presence

• Leverage social platforms to establish thought leadership and credibility within target accounts
• Proactively engage prospects through content sharing and digital relationship-building

Leadership & Continuous Improvement

• Analyze performance trends and proactively optimize prospecting approaches
• Share best practices, mentor junior BDRs, and contribute to the evolution of team processes
• Stay ahead of industry trends, competitive dynamics, and emerging sales technologies

Required Qualifications

• Experience: 5+ years of experience in business development, sales, or a related B2B role within the IT / technology industry
• Proven Performance: Consistent track record of exceeding pipeline and opportunity creation targets
• Communication Skills: Exceptional written, verbal, and interpersonal communication skills
• Strategic Thinking: Strong ability to connect customer business challenges with commercial opportunities
• Autonomy & Ownership: Demonstrated ability to operate independently and drive outcomes with minimal supervision
• Technical Acumen: Advanced proficiency with Salesforce, Salesloft, LinkedIn Sales Navigator, and similar sales technologies
• Collaboration: Experience working as a trusted partner within cross-functional and distributed teams

Preferred Qualifications

• Experience using advanced intent and prospecting platforms such as 6Sense
• Deep familiarity with qualification frameworks such as MEDDPIC, BANT, or similar
• Experience mentoring or informally leading other BDRs
• Willingness to travel occasionally to support strategic events or field activities

What Success Looks Like

• Consistently exceeds quarterly pipeline and opportunity creation targets
• Operates as a strategic extension of the Account Executive, materially influencing deal success
• Builds strong, executive-level relationships within target accounts
• Elevates overall team performance through knowledge sharing and leadership
• Demonstrates readiness for progression into closing or expanded sales roles

職種名
シニア・ビジネス・ディベロップメント・レプレゼンタティブ(Senior Business Development Representative / Senior BDR)

ポジション概要
シニア・ビジネス・ディベロップメント・レプレゼンタティブ(Senior BDR)は、アウトバウンドを主軸としたプロスペクティング活動を通じて、高品質なパイプライン創出に大きな影響を与える役割です。

高い自律性を持って業務を遂行し、アカウントエグゼクティブ(AE)と対等なパートナーとして連携しながら、戦略的なアカウントプランニングおよび商談機会の創出をリードします。

本ポジションは、継続的に高い成果を上げてきた経験豊富なBDRを対象とし、強いビジネス理解力、戦略的思考力、そして周囲に良い影響を与えるリーダーシップが求められます。インバウンド対応は限定的であり、アウトバウンド主導の活動が前提となります。

主な業務内容
戦略的アウトバウンド・プロスペクティング

• インテントデータ、アカウントインテリジェンス、市場情報を活用した高度なアウトバウンド活動の主導
• 複数ステークホルダーを想定した、マルチスレッドかつ高度にパーソナライズされたアプローチの設計・実行
• ビジネスインパクトを軸にしたターゲットアカウントおよび優先順位の判断

AEとのアカウント戦略連携

• AEと連携し、アカウントプランニングおよびテリトリー戦略を推進
• 顧客・見込み顧客アカウントにおける新規および拡張機会の特定
• プロスペクティングを通じて得たインサイトを、商談戦略へ積極的に反映

インバウンド対応(限定的・戦略的)

• 戦略的価値の高いインバウンド問い合わせへの対応
• 高品質なディスカバリーを通じた、迅速な商談創出

CRM/データ品質およびプロセス高度化

• Salesforceおよび関連システムにおける高水準なデータ管理の徹底
• 意思決定者・影響者・購買関与者を含むアカウントマッピングの推進
• BDRチームにおけるCRMベストプラクティスのロールモデルとしての役割

ソーシャルセリングおよび市場でのプレゼンス強化

• ソーシャルプラットフォームを活用した信頼構築および認知向上
• コンテンツ活用による専門性・Thought Leadershipの発信

リーダーシップおよび継続的改善

• パフォーマンス分析を基にしたプロスペクティング手法の改善
• ジュニアBDRへのメンタリングやナレッジ共有
• 業界動向、競合、最新セールステックの継続的なキャッチアップ

必須要件

• 経験:IT/テクノロジー業界におけるB2Bビジネス・ディベロップメントまたは営業経験5年以上
• 実績:パイプライン創出・商談創出において継続的に高い成果を上げた実績
• コミュニケーション能力:高い文章力・口頭表現力・対人スキル
• 戦略思考:顧客の経営・業務課題を商談機会へと結びつける能力
• 自律性・オーナーシップ:最小限の指示で成果を創出できる行動力
• テクノロジー理解:Salesforce、Salesloft、LinkedIn Sales Navigator等の高度な活用スキル
• 協働力:部門横断・分散型チームにおいて信頼されるパートナーとして機能した経験

歓迎要件

• 6Sense等の高度なインテントデータ/プロスペクティングツールの利用経験
• MEDDPIC、BANTなどのクオリフィケーションフレームワークへの深い理解
• BDRの育成・メンタリング経験
• 戦略的イベントやフィールド活動への出張対応が可能な方

成功の定義

• 四半期ごとのパイプライン/商談創出目標を継続的に上回る成果
• AEの戦略的パートナーとして、案件成功に実質的な影響を与えている
• エグゼクティブレベルとの信頼関係を構築している
• チーム全体の成果向上に貢献している
• 将来的にクロージングロールや拡張されたセールス職への準備が整っている

Please note that Genesys will not accept resumes from agencies at this time.
To be eligible to apply for this role you must be legally permitted to work in Japan.
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About Genesys:
Genesys empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit

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