You Set the Pace for Growth

At American Express, we empower individuals and businesses to progress in remarkable ways. Our global community of colleagues is dedicated to backing our customers, communities, and each other. Here, you'll have the opportunity to create a unique and meaningful career journey with benefits, programs, and flexibility that support you personally and professionally.

We recognize your contributions, leadership, and impact, offering a chance to share in our success. Together, we strive to provide the world's best customer experience every day with integrity and inclusivity.

Job Description

American Express Enterprise Digital & Data Solutions (EDDS) drives innovation and delivers value across the entire customer lifecycle. As part of the Enterprise Acquisition Products & Platforms (EAPP) team within EDDS, you will be responsible for supporting the development of our marketing programs to drive acquisition growth.

Paid Search / Search Engine Marketing Analyst

To execute PPC/SEM within an in-house team set up to deliver best-in-class results in Japan and selected APAC markets.

Key Responsibilities

• Manage PPC/SEM campaigns for product ranges in Japan and selected APAC markets against targets, maximizing net income delivered through the channel.
• Use SA360 bid management software to centrally manage PPC/SEM campaigns and ensure tracking is set up correctly.
• Work with the PPC/SEM Manager and the EDDS Analytics team to create and implement data-led strategies that deliver against marketing plans.
• Collate and distribute information for internal reporting.
• Present strategies and plans to internal stakeholders in markets and other central teams.
• Monitor internal and external digital trends and technologies to continually improve the program and maintain competitive advantage.
• Work with the Analytics team on test and learn activities to innovate and establish best practices for PPC/SEM.
• BUILDING AND MAINTAINING RELATIONSHIPS WITH MARKETS

Requirements

• Passion for PPC/SEM.
• Strong understanding of other digital marketing media.
• Fluency in written and spoken Japanese, in addition to English.
• Minimum 2-3 years' experience and proven track record of successfully managing PPC/SEM campaigns across Google Ads, Yahoo Japan Ads, and/or Microsoft Ads.
• A self-starter who owns their role and is able to multi-task and prioritize work in a fast-paced environment.
• Detail-oriented with solid organizational and time management skills.
• Track record of delivery against goals.
• Experience managing stakeholders in a matrix environment.
• Excellent oral and written communication skills, including presenting to peers and senior management.
• Experience managing international campaigns and large enterprise budgets.

We offer comprehensive benefits and programs that support your holistic well-being, including:

• Competitive base salaries.
• Bonus incentives.
• Support for financial-well-being and retirement.
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location).
• Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need.
• Generous paid parental leave policies (depending on your location).
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location).
• Free and confidential counseling support through our Healthy Minds program.
• Career development and training opportunities.

The offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.