Search Planner

7日前

Tokyo Publicis Groupe Full time

Job Description

About the role
Successful candidate will be responsible for creating, launching & managing PPC campaigns in Google Adwords/Yahoo Japan/Amazon Search/ Microsoft Being and continuously monitor and optimize performance by analysing data sets for various campaigns.

Google Adwords、Yahoo Japan、Amazon Search、Microsoft BeingにおけるSearch広告キャンペーンの作成、立ち上げ、管理を担当し、各種キャンペーンのデータ分析によるパフォーマンスの継続的なモニタリングと最適化を実施。

Key Responsibilities:

  • Work with regional and local planners on Search Strategy and keyword plans
  • Manage keyword research/optimizations, testing framework and audience management across accounts
  • Build various campaign reports with full campaign analysis and insights tied to overall marketing objectives
  • Continuously test and provide recommendations for optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance)
  • Write compelling ad copies and strive to continuously test and improve performance
  • Actively contribute in developing digital strategies & new channels to further increase paid search performance.
  • Search広告キャンペーンにおける戦略やキーワードプランについて、現地や海外チームのプランナーと協力し実施する。
  • 広告主アカウント全体のキーワードリサーチ/最適化、テストフレームワーク、オーディエンス管理の管理。
  • 広告主顧客の全体的なマーケティング目標に結びついたキャンペーン分析とインサイトによる様々なキャンペーンレポートの作成
  • 定期的に最適化やテストプランの提案を行う(検索クエリレポート、ネガティブキーワードのメンテナンスなど)
  • 効果が見込める広告コピーを作成し、継続的なテストとパフォーマンスを通じて改善に努める
  • 検索広告のパフォーマンスをさらに向上させるためのデジタル戦略や新しいチャネルの開発に積極的に貢献する。

    • Qualifications

    Required Experience & Skills:

  • 3+ years of Search or related work experience.
  • Experience in platform operations related to Search.
  • Can demonstrate good organizational skills and attention to detail.
  • Can multitask and change priorities rapidly and is effective under pressure.
  • Effective time management skills – ability to prioritize and meet deadlines
  • Advanced MS Excel skills
  • Strong quantitative skills and the ability to draw insights from extremely large datasets
  • Ability to thrive in a small, intense, and high growth environment
  • 3年以上のサーチ広告または関連業務経験
  • サーチ広告に関連するプラットフォーム業務経験 。
  • 優れた組織能力と細部へのこだわりを発揮できる方。
  • マルチタスクができ、優先順位を迅速に変更でき、プレッシャーの下でも効果的であること。
  • 効果的な時間管理スキル - 優先順位をつけ、期限を守る能力
  • 高度なMSエクセルスキル
  • 強力な定量的スキルと、極めて大規模なデータセットからインサイトを引き出す能力
  • 少数精鋭、高成長の環境で活躍できる能力

    • Language:

  • Japanese: Native or fluent English: Business level
  • 読み書きレベルの英語力必須。Speakingができると尚可。

    • Personal Attributes:

  • Passionate
  • A 'Can Do' attitude
  • Tenacious
  • Entrepreneurial
  • Persuasive
  • Great interpersonal and communication skills internally, with media owners and clients
  • 仕事に情熱を持てる方
  • 何事もあきらめない姿勢
  • 何事にも粘り強く取り組める方
  • 起業家精神
  • 常に説得力を持って仕事ができる方
  • 社内、メディアオーナー、クライアントとの優れた対人コミュニケーションスキルを持つ方

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