Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more.
Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world's top 100 spirit brands.
Its portfolio also includes Mortlach, Singleton and Talisker Malt Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo has built a strong platform for growth – through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range.
Diageo's portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.
Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other. Employees work hard so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo employees live these values every day, proud of what they do and the best that they can be.
Diageo is a world leader in beverage alcohol with an exceptional portfolio of brands, focused on transforming into a digital-first organization.
We will win in the next generation celebration by engaging and delighting our consumers with world-class leading experiences across every physical and digital touchpoint.
Our ambition is to enhance brand engagement and drive growth in all categories globally, and social is our most important channel to engage communities at scale.
This role will play a crucial part in developing and executing social media strategies that amplify our brand presence and connect with consumers at every touchpoint.
PURPOSE OF ROLE
The Global Category Social Manager will lead social media initiatives for Diageo's Beer and Liquor brands.
This role focuses on implementing the social media operating model across the brand eco system, whilst driving brand consistency, performance, and compliance with Diageo's marketing standards.
You will collaborate with global teams, regional hubs and local teams regularly to optimize and scale great work in owned social media, optimizing investment and minimizing risks.
You will set brand social strategy and enable diversification across social platforms with purpose.Responsibilities
Define and implement social media best practices and operational standards across Beer and Liquor categories globally.
Identify opportunities for efficiency and performance improvements in the social media operating model.
Ensure all digital assets within the brand eco system adhere to compliance standards for social media marketing.
Partner with market and agency to increase the adoption of social media tools and strategies, ensuring content is social first and rooted in consumer insight and data.
Foster a community of practice within the organization to share insights, enhance social media understanding and scale for efficiency.Set and govern brand guardrails to ensure consistency is maintained across social channels
Optimise brand visibility on social for share of LLM and within evolved shopper journeys.
Measure, report and drive continuous improvements of social performance.
Competencies & Skills
Minimum 7 years of experience in social media and marketing, preferably in CPG or beverage alcohol sectors.
Strong knowledge of the digital ecosystem with the ability to engage across various platforms and stakeholders.
Excellent communication skills, capable of simplifying complex information.
Proven ability to manage multiple projects and maintain attention to detail.
Strong influencer with the capability to communicate effectively with senior audiences and lead cross-functional teams.
Energetic, results-driven, and a collaborative team player comfortable in a fast-paced environment.
Strong knowledge and focus on performance, and track record of using data to inform decision making and strategy.
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