Job Title:

Sr. Marketing Manager for Asian B2B

About the Role:

We are seeking an experienced Sr. Marketing Manager to lead our Asian B2B marketing strategies and collaborate with global automotive partners.

This strategic role requires a skilled marketing leader who can develop and execute initiatives that resonate with the automotive industry, particularly in promoting our innovative voice assistant technology.

The successful candidate will be expected to think and act strategically, be a self-starter, comfortable with ambiguity, and have a track record of delivering and measuring superior results.

Key Responsibilities:

• Develop and execute a comprehensive B2B marketing strategy for Amazon Smart Vehicles in the Asian market.
• Establish strong partnerships with OEMs and drive collaborative marketing efforts that showcase the value of integrating Amazon Smart Vehicles' solutions.
• Work closely with cross-functional internal stakeholders to align marketing and communication strategies with broader business objectives.
• Lead B2B revenue generation initiatives through targeted marketing campaigns, strategic partnerships, and direct marketing efforts.
• Track and analyze market trends, customer needs, and the competitive landscape to inform marketing strategies and product developments.

What You Will Do:

You will work with product and field teams, marketing and PR teams both internally and externally with OEM partners.

You will balance Amazon Leadership Principles on a regular basis, bridging the space between the automotive industry and the Amazon world.

You will deal with ambiguity around pre-launch products and find ways to market despite feature changes.

About the Team:

At Amazon, we believe that voice is the simplest, most natural way to interact with devices, and we have a mission to make Alexa, our cloud-based voice service, available everywhere.

Amazon Smart Vehicles is focused on bringing Alexa into the vehicle to help enrich and simplify customers' drives and keep them entertained.

Requirements:

• Experience building, executing, and scaling cross-functional marketing programs
• Experience with customer segmentation, profiling, and targeting
• Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
• Experience leading go-to-market for consumer software or hardware product launches
• Experience using data and metrics to drive improvements

Preferred Qualifications:

• Experience using SQL or other analytical tools for conducting data analysis
• Bachelor's degree in management, business administration, economics, engineering, or marketing
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)

Salary:

The salary information can be provided individually prior to the 1st interview.