Company Description
Mediabound, based in the heart of Tokyo, specializes in creating memorable travel experiences for visitors from around the world.

Whether travelers are discovering Japan for the first time or seeking hidden gems, our mission is to connect them with the rich culture, history, and spirit of Tokyo.

From immersive cultural activities to unique Japanese culinary experiences, Mediabound ensures every journey is unforgettable. We take pride in delivering exciting, meaningful adventures that cater to a wide range of interests and global audiences.

Role Description
This is a full-time, onsite role for a Marketing Specialist at Mediabound, based in Shinjuku-ku, Tokyo.
As a Marketing Specialist, you will take ownership of both strategy and execution across Mediabound's marketing initiatives. While social media coordination remains important, this role places strong emphasis on SEO marketing, marketing strategy, and performance-driven execution. You will work closely with cross-functional teams to strengthen brand visibility, increase inbound demand, and support business growth.

Key Responsibilities
Develop and execute marketing strategies aligned with business and growth goals
Plan, manage, and optimize SEO initiatives (keyword research, on-page optimization, content strategy)
Create, manage, and publish social media content and campaigns
Monitor, analyze, and report on marketing performance metrics across channels
Optimize campaigns based on data-driven insights and KPIs
Create compelling marketing copy and content in English and Japanese
Manage content calendars, analytics, and marketing tools
Support campaigns, promotions, and new product launches
Collaborate with sales and operations teams to align messaging and goals

KPI Expectations (Examples)
The following KPIs are intended to be realistic and growth-oriented, especially during the first 6–12 months:
Increase organic website traffic through SEO efforts (e.g. month-over-month growth targets)
Improve search rankings for priority keywords related to inbound tourism
Drive measurable engagement growth across social media channels
Support lead generation and conversion rates through marketing campaigns
Deliver clear, actionable monthly performance reports with optimization insights
KPI targets will be set collaboratively and adjusted based on business stage and market conditions.

Qualifications
Minimum 3 years of experience in Marketing or Digital Marketing
Proven experience in Marketing Strategy and SEO marketing
Strong background in Social Media Marketing and content creation
Familiarity with digital marketing and analytics tools (e.g., Google Analytics, Search Console, Hootsuite, Buffer, or similar)
Excellent communication and writing skills
Strong analytical mindset and attention to detail
Bachelor's degree in Marketing, Communications, or a related field
Knowledge of Japanese culture and tourism is a plus
Business-level Japanese required
Fluent English required

Compensation

Monthly Salary:
¥300,000 – ¥700,000/month

(Final compensation determined based on experience, skills, and performance)

Why Join Mediabound?
Take ownership of marketing strategy at a fast-growing inbound tourism company
See the direct impact of your work on business growth and global reach
Work in an international, dynamic, and collaborative environment
Build long-term career growth with real responsibility and autonomy
Be part of a company shaping the future of inbound tourism in Japan
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