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BMS Job Profile

Job Title:

Senior Product Manager, Lymphoma Marketing (Cell therapy/MM/Lymphoma TA Unit)

Outline

Senior Product manager, Lymphoma Marketing, is responsible for strategic planning and execution activities in Lymphoma therapeutic area in collaboration with multiple stake holders in Japan and worldwide matrix.

The key objective of the role is to achieve business goals for BMS assets and expand BMS position in Lymphoma therapeutic area. In addition, this role is highly expected to take the lead of new product launches in Lymphoma portfolio.

Key Responsibilities:

• Develop, implement, and execute the brand strategy in Lymphoma therapeutic area, including operational plans to optimize the sales and revenue for further short and mid-term growth.
• Lead developing launch plan of future pipeline assets in Hematology area, while taking advantage of existing portfolio.
• Work closely with Sales organization and Cross-functional team (e.g. R&D, Medical, Digital Marketing, Omni-Channel, Cell therapy team) to develop customer-centric marketing strategies and tactical operational plans that differentiate our products in competition and provide TAS(MR) with the necessary tools to exceed customer expectations.
• Manage operational budget/OPEX effectively and monitor product performance based on internal KPIs, competitive environment, and customer behaviors.
• Identify emerging issues/market changes, take agile actions to counteract them, adjust/fine tune execution and manage internal expectations and forecast.
• Liaise with broader Hematology Marketing organization to ensure global alignment around strategic imperatives of Brands, customize global marketing campaigns for the local market, and ensure local needs are within these imperatives.
• Lead interactions with extended stakeholders such as Sales, Medical, Digital Marketing, BI&A, Sales Operation, Training, Finance, VAP, and others to make consensus among these members in any necessary case.
• Co-develop and execute effective KOL mapping assessment engagement and development plans, including incubation of emerging next generation KOLs working closely with Medical team.

Supervisory Responsibility (List job titles of positions that report directly or indirectly to this position and indicate nature of relationship)

Key Stakeholders/Contacts - Internal (Marketing Lead, Brand Team, BI&A, Digital Operations, Sales leaders, Project management, WW etc) .

External (Agencies and 3rd party Vendors)

List of minimum requirements

Knowledge, experiences and education

• 4 year bachelor's degree required
• Knowledge/Marketing Expertise in Specialty Care (Hem/Onc is plus), 4+ years of experience with focus on extensive product/brand planning management
• Post-graduate degrees in Marketing or Business Management is a plus

Skills & Competencies (knowledge, skills, abilities)

• Commitment to integrity, ethics and compliance
• Strategic thinking and strong execution with Patient centricity
• All forms of communication skills, written/verbal, fluent in both Japanese and English
• Ability to interact and build effective partnerships with customers as well as internal/external key stakeholders.
• Ability to analyze market dynamics and generate insights to develop effective brand plans and marketing strategies.
• Proven ability to lead and work with many areas of marketing management including strategy development, engagement programs, market research, segmentation, competitive dynamics, and issues management in a highly complex and dynamic environment.
• Strong leadership and facilitation skills and ability to collaborate across the organization.
• Experience working cross-functionally and with global team (trans-nationally)
• Broad marketing experience including launch readiness strategic and local execution planning.
• Experience in sales is a plus.
• Keen to adopt innovation and enjoys building new customer experiences via try-and-error

BMS BioPharma Behaviors Required

• Passion
• Innovation
• Accountability
• Urgency
• Integrity
• Inclusion

Working Conditions

• Travel Required (nature and frequency): 2-4 times a month
• Overnight Absences Required (per typical month): 1-2 times a month
• Exposure to any hazards/disagreeable conditions in the work environment: Office Environment

If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers

With a single vision as inspiring as Transforming patients' lives through science , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to . Visit eeo -accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information:

Data Protection

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Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If you believe that the job posting is missing information required by local law or incorrect in any way, please contact BMS at . Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to this email and you will not receive a response. Inquiries related to the status of your application should be directed to Chat with Ripley.

R : Senior Manager, Lymphoma Marketing, Cell therapy/MM/Lymphoma TA Unit.