Tokyo myGwork - LGBTQ+ Business Community

This job is with Amazon, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.

Please do not contact the recruiter directly.

Description

Amazonで急成長中かつ戦略的重要性の高いオンライン生鮮食品ビジネスに参加しませんか?Amazon Japan Amazon Freshチームではオンライン生鮮食品ビジネスを牽引するシニアマーケティングマネジャーを募集します。

Amazon FreshはAmazon内で生鮮食品を扱うユニークなビジネスで、本ポジションはAmazon Freshのマーケティング戦略全般を統括していただきます。具体的には、認知向上・新規顧客獲得・顧客定着化プロモーションの企画・実行・分析、日々の顧客データの分析・報告、Same-Day Deliveryサービスの拡大に向けたマーケティング施策などを担当します。

また本ポジションでは、正社員1名と派遣スタッフ1名の計2名のチームメンバーをピープルマネジャーとしてマネジメントし、メンバーの成長と成果創出を推進していただきます。

主な職務内容


戦略立案と実行:
Amazon Freshの認知向上、新規顧客獲得、リテンション向上のための包括的なマーケティング戦略を策定・実行


チームマネジメント:
直属部下2名(正社員1名と派遣スタッフ1名)の育成、目標設定、パフォーマンス管理


データ分析とレポーティング:
顧客データ、キャンペーン効果、トラフィック指標の分析と定期的な報告


クロスファンクショナルコラボレーション:
ベンダーマネジャー、インストックマネジャー、プロダクト、オペレーション、PR、Legal等の多様なチームとの連携・協業


デジタルマーケティング:
Email、デジタル広告、ダイレクトメール、上のプレースメント管理を通じたトラフィック創出


グローバル連携:
Amazon Freshインターナショナルチームとのベストプラクティス共有、共同キャンペーンの実施


Same-Day Delivery拡大:
即日配送サービスの認知拡大と利用促進のためのマーケティング施策の企画・実行

求める人物像と必須経験・資格


結果・目標に対する強いコミットメント:
明確なKPIを設定し、チームを率いて目標達成を実現できる


戦略的思考と実行力:
俯瞰的な視点で戦略を立案しつつ、詳細な実行ステップも疎かにしない


リーダーシップ:
チームメンバーの育成とモチベーション向上に情熱を持ち、成果を出せるチームを構築できる


データドリブンな意思決定:
データ分析に基づいた戦略立案と施策の最適化ができる


プロアクティブな業務推進:
自ら課題を発見し、解決策を提案・実行できる


変化への柔軟な対応:
急成長するビジネス環境において、優先順位を適切に判断し対応できる


コミュニケーション能力:
日本語・英語でのビジネスレベルのコミュニケーションが可能

必須スキル・経験

マーケティング分野での5年以上の実務経験
チームマネジメント経験
デジタルマーケティングの実務経験
データ分析ツール(Excel、SQL、BIツール等)の使用経験
日本語・英語でのビジネスレベルのコミュニケーション能力

歓迎するスキル・経験

Eコマースまたはオンライン生鮮食品ビジネスでの経験
グローバルチームとの協業経験

________________________________________

Amazon Fresh Japan Marketing Manager

Position Overview


Are you interested in joining Amazon's rapidly growing and strategically important online grocery business? The Amazon Japan Amazon Fresh team is seeking a Senior Marketing Manager to drive our fast-growing online fresh food business.


Amazon Fresh is experiencing rapid growth in Japan as an online delivery service, and in this role, you will oversee all marketing strategies for Amazon Fresh.

Key responsibilities include planning, executing, and analyzing campaigns for brand awareness, customer acquisition, and retention; daily customer data analysis and reporting; traffic generation through Email, Paid Search, and placements on ; and marketing initiatives to expand our Same-Day Delivery service.


This position will manage a team of 2 members (1 FTE and 1 Temp staff), driving team growth and delivering results.

Key Responsibilities

Strategy Development and Execution:
Develop and execute comprehensive marketing strategies to increase Amazon Fresh brand awareness, acquire new customers, and improve retention

Team Management:
Lead, develop, and manage 2 direct reports (1 FTE, 1 Temp staff), including goal setting and performance management

Data Analysis and Reporting:
Analyze customer data, campaign effectiveness, and traffic metrics with regular reporting

Cross-Functional Collaboration:
Partner with Business Development, Product Management, Operations, PR, Legal, and other diverse teams

Digital Marketing:
Drive traffic through Email, digital advertising, direct mail, and placement management on

Global Collaboration:
Share best practices and execute joint campaigns with Amazon Fresh International teams

Same-Day Delivery Expansion:
Plan and execute marketing initiatives to increase awareness and adoption of same-day delivery services

Basic Qualifications

5+ years of professional non-internship marketing experience
5+ years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Speak, write, and read fluently in Japanese
Speak, write, and read fluently in English
Experience managing a team

Preferred Qualifications

Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Our inclusive culture empowers Amazonians to deliver the best results for our customers.

If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information.

If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

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