Purpose & Overall Relevance For The Organization
This role combines creative vision, strategic analysis, and leadership in Visual Merchandising. You will lead the team to develop and implement a Visual Merchandising strategy based on global guidelines, ensuring brand consistency. The focus is mainly on wholesale partners, but future changes may include responsibilities for the retail channel.
Key Responsibilities
- Strategy Development & Implementation: Develop and implement a comprehensive visual merchandising strategy that aligns with overall brand objectives, enhances the consumer experience, and drives sales and profitability.
- Creative Direction: Lead the creative direction for all visual displays, including store environments such as in-store layouts, fixtures, and signage, ensuring consistency.
- Craft a Visual Merchandising playbook / guideline based on the Retail principle for Wholesale.
- Leadership and Team Management: Lead, manage, and mentor a team of visual merchandisers (including VM rounders), foster creativity and ensure high performance.
- Cross-Functional Collaboration: Collaborate closely with executive leadership, sales, Wholesale account and Consumer Experience team (Local and Global) to ensure cohesive brand representation and integrated campaigns.
- Budget & Resource Management: Manage the visual merchandising budget, allocating resources effectively for the external VM rounders, store the fixtures, while ensuring cost-effectiveness.
- Analysis and Optimization: Analyze sales data, market trends, and consumer insights to evaluate the effectiveness of visual merchandising initiatives and make data-driven decisions for continuous improvement.
- Store Operations & Training: Oversee visual aspects of new store openings and remodels, and provide training and guidelines to store teams on visual merchandising best practices and standards.
KPI's
- Wholesale Net Sales
- Sell out of full price items
- Return on marketing investment
- Brand specific KPI
Knowledge, Skills, And Abilities
- Strategic thinking and business acumen, with the ability to translate creative concepts into business results.
- Strong creative vision, design skills, and attention to detail.
- Excellent leadership, communication, and interpersonal skills to collaborate with various stakeholders and inspire teams.
- Strong organizational and project management skills to manage multiple initiatives simultaneously.
- Advanced user of MS Office
Requisite Education And Experience / Minimum Qualifications
- Bachelor's degree
- 6-8 years' experience in relevant Marketing fields
- Fluent in both Japanese and English (TOEIC 750 or above)
- Passion for sports and fashion/art
- Proven track record as people manager
Key Relationships
- Brand Activation team
- Business Unit team / Category Communication and Assortment Planning team
- Wholesale team
- External partners including agencies
- Global Consumer Experience / Retail Activation
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
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