Responsibilities
About the Team
Our team leads the development of TikTok's creator ecosystem in Japan. We support creators from discovery to growth, offering hands-on help like newsletters, performance analysis, and monetization support. We also plan programs like Creator Academy, manage creator communities, and coordinate exposure opportunities.
Working cross-functionally with global teams, we ensure creators thrive through strategic initiatives and community engagement. If you're passionate about empowering creators and shaping the future of content, join us
This role is based in Tokyo.
Responsibilities
Strategic Growth of the Creator Ecosystem: Drive the strategic growth of TikTok's creator ecosystem in Japan. This involves comprehensively pushing creator acquisition, development, engagement, and management. It includes discovering new creators, optimizing creator lists, and planning/executing initiatives to boost engagement.
Planning, Execution, and Localization of Creator Programs: Plan, develop, execute, and manage creator-centric programs (e.g., Creator Academy, community activation initiatives, events, campaigns) that align with global and regional guidelines, while also adapting them to market needs and cultural nuances.
Performance Analysis and Insight Provision: Regularly analyze creator performance and monitor success metrics. Extract actionable, data-driven insights and share them with domestic, regional, and global teams to contribute to the improvement of programs and strategies.
Cross-Functional and Global Collaboration: Proactively collaborate with internal and external cross-functional (XFN) teams and global teams to smoothly advance creator-related projects (e.g., assigning creators to events, generating exposure opportunities, co-producing content). Contribute to enhancing creator satisfaction and vitalizing the overall platform through strategic partnerships.
Issue Resolution and Optimization: Promptly respond to inquiries and troubleshoot issues from creators and MCNs, providing daily operational support. Continuously strive to optimize and streamline operational processes to deliver the best possible creator experience.
Qualifications
Minimum Qualifications
3-5+ years of experience in creator management, talent management, or a closely related field, preferably within a social media platform or digital content environment.
Demonstrated ability to plan, execute, and optimize creator-centric programs and initiatives, including community building activities and creator development.
Comprehensive understanding of the global and domestic creator/content ecosystem, including deep knowledge of social media platforms, content industry landscape, and current and emerging trends in content consumption.
Advanced data analysis and performance monitoring skills, proficiency in data analytics tools, and ability to translate data insights into strategic actions, and program development.
Excellent written, verbal, and professional communication skills in both Japanese and English for when facing internal and external clients.
Ability to thrive in a fast-paced, dynamic environment, managing multiple priorities and projects simultaneously while maintaining a strong focus on achieving team and organizational goals.
Preferred Qualifications
Plan and manage user-facing online marketing campaigns with a data-driven approach and a proven track record of success.
Excellent communication and collaboration skills.
Ability to maintain a medium-to-long-term vision while flexibly adapting actions based on current circumstances.
By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here:
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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