Basic Purpose of the job

• BRAND STRATEGY & COMMUNICATION: Responsible for establishing a short to long-term complete Brand strategy of Prozinc and Senvelgo as well as marketing mix implementation, ensuring cross-functional collaboration on an internal, external, and global scale, as well as effective, efficient, and aligned planning and execution; Responsible for managing brand messaging, internal and external communications, including all marketing, product pricing, go-to-market models, and related activities.
• LAUNCH EXCELLENCE: Deliver Launch Excellence for any new portfolio-related product, project, or service through team collaboration and cross-functional network in order to accomplish a successful launch plan with relevant stakeholders.
• EXECUTION EXECELLENCE: Ensure excellence in execution of brand strategies, aligned with global and local key stakeholders, monitoring tracking and report brands performance.
• BUSINESS INTELLIGENCE: Optimize the use of all the support data generated at regional and local levels; leading local researches and studies,  monitoring and tracking performance on Fuji Keizai and CEESA sources to ensure development and continuous improvement and innovation of Boehringer-Ingelheim Animal Health Japan (BIAHJ) brands and business. 
• STAKEHOLDER ENGAMENGEMNT: Engage with key stakeholders, including senior leadership, global teams, and external partners related to the segments in charge, by representing Boehringer Ingelheim Animal Health Japan with business partners and other stakeholders, building professional  relations with ZENOAQ and other business partners(e.g. Equine distributors), also within key institutions,  industry stakeholders, and Key External Experts in the veterinary world.
• BUDGET MANAGEMENT: Manage brand marketing budgets, ensuring resources are allocated effectively to achieve strategic objectives towards to achieve financial goals and deliver accuracy for financial exercises;
  Monitor and control expenditures to maximize return on investment. Evaluate the cost-effectiveness of marketing initiatives and adjust as needed.
• CONGRESS MANAGEMENT: Collaborate with technical services and brand managers to develop and execute sponsorship program content that effectively promotes Boehringer Ingelheim products to veterinarians and veterinary nurses at major veterinary conferences. For booth activities, devise and implement strategies to enhance product appeal at the booth, including effective collaboration with sales execution teams.

Accountabilities

• Brand strategic plans, LCM & New Launches
  -Short to long-term franchise strategy, 
  -Customer and consumer centric 
  -Aligned with global guidance, customized to JP market if needed and validated by global GSM & GCB

Related Performance Indicators

AAP plans for the subsequent year 
LTF number
Launch KPIs (MS%, penetration, sell in, sell out, etc.)
Customer Visit report

• Market research & Competitive Intelligence
  -Conduct Market research
  -Monitor brand performance
  -Analyze market trends and competitor activity
  -Objective is to identify opportunities for market growth

Related Performance Indicators

Market research
Brands' Market Share

• Deliver Action Plan for each of the products
  -Implement new and/or update existing communication/branding positioning 
  -Focused on targeted consumers insights: by monitoring market trends and competitive analysis, consumer insights research and identifying opportunity space or key threats for future growth.
  -Creative and Media management together with agencies
  -Cross collaboration with key stakeholders

Related Performance Indicators

In-market sales Actual vs Target with ZQ
Campaign KPIs

• Budget Management
  -Monitor and Control Brand Marketing budgets (DP and Opex), reporting to leadership teams

Related Performance Indicators

Net Sales budget
DP budget
Opex budget

• Cross functional collaboration
  -Taking initiative leading a project
  -Effective collaboration with other local and global departments

Related Performance Indicators

Feedback sessions
Global Employee survey

• Voice of Customer
  Perform customer visits to capture requirements/feedbacks and learn about competitors' activities,  in order to deliver solutions to meet their customer needs

Related Performance Indicators

Customer Visit report

Budgets:

Net Sales Budget 2024 for the products
Direct Promotional Budget for the products

Interfaces (e.g. with other functions or business units)

Global related teams, BIAHJ cross functional Teams ( Sales, Technical Services, Commercial Excellence, Supply, R&D, QA, BI Finance, BI Procurement, BI PR), media and creative agencies, distributors, vendor, veterinarians, influencers, etc.

Additional Comments

This position will be extremely important for BI in terms of strengthening our position in Cardio and Renal.

Degree / Education

Bachelors Degree 学部卒

Major / Focus

Others その他

Marketing/Business as priority. MBA preferable

Required Skills

Strategic and  Logical thinking skills

Special Skills

• Excellent understanding of the full marketing mix, Up-to-date with latest trends and marketing best practices
• Experience in product/brand marketing in animal health industry, human health care, human pharma is preferred.
• Experience with digital marketing also preferred
• Strategic vision
• Strong analytical skills and logical thinking
• Drive for results with an open mindset
• Highly creative/innovative with ability to think out of box
• Advanced communication and interpersonal skills 
• Proficiency in Excel, Word, Outlook and database applications.
• Ability to travel (may include overnight travel)
• Capable to deal with challenges coming from market as well as from internal & external teams.
• Fluent Japanese is a must have
• Business level English is preferred

Language

Japanese : Read(Native/Fluent) , Write(Native/Fluent) , Speak(Native/Fluent)

English : Read(Good) , Write(Good) , Speak(Good)

Recruiter: L. Chen