Drive brand love and buzz for one of the world's most exciting brands as a Social Media Specialist. From creating daily content and managing communities on platforms like Instagram, TikTok, X, YouTube, and Twitch, to shaping a unique voice and tapping into trends, you'll own the pulse of social media. With a focus on organic engagement and turning data into actionable strategies, you'll ensure the right content meets the right audience at the right time—all while elevating digital expertise across Red Bull Japan.
All the responsibilities we'll trust you with:
Channel Management
You will own the publishing calendar for the assigned social media output in Japan. Optimize channel performance through use of analytics, scheduling, featuring, using customized functionalities and driving smooth consumer journeys across platforms. Build community through social media community management and community focused initiatives. Use the right mix of local and global content to ensure year-long audience engagement – from standalone content to flankers that are created with Red Bull events, projects and other properties in mind. Has a strong understanding of what local content will work with a local audience, and how to program it.
Social Asset Edits & Production
Develop and produce social first content concepts around our marketing mix with a hyper focus on local relevancy. Work closely with internal and external content producers and editors to ensure content is made for the platform to maximize performance. Executes activation plans with the Brand and Communications departments to maximize reach of this content.
Social Media Strategy
Works with the Head of Programming to build on the organization's business plan by creating and programming strategies in support of the organization's wider marketing mix.
Your areas of knowledge and expertise that matter most for this role:
- Fluent level both English and Japanese (Native Japanese level is ideal).
- Required to have past experience in running successful and engaging social media accounts.
- Expert in identifying where consumers live digitally, how they consume content, and how to engage them with content according to their consumption behavior.
- Has a constant sense of online trends and knows how to drive Word of Mouth online.
- Passion for the Red Bull brand, its content, playgrounds and values, and understands how to translate this into driving brand love in an online environment through media.
給与:経験とスキルにより決定
ボーナス:年1回(個人のパフォーマンスにより決定)
勤務地:〒 東京都港区六本木7-7-7 Tri-Seven Roppongi 12F
雇用形態:正社員
勤務体系:9:00~18:00(休憩1時間)※出社時はコアタイム:10:00~15:00のフレックスタイム
働き方:月40%まで在宅勤務可
時間外労働有無:有
試用期間:6ヶ月
福利厚生は以下の通り
退職金制度として、確定拠出年金を毎月会社が月額基本給の6.5%を拠出
総合福祉団体定期保険
医療保障保険
団体長期障害所得補償
有給休暇初年度20日入社後すぐに付与(年度の途中での入社の場合は、入社月により変動)
ベネフィット・ワン
社員割引(レッドブル、アルファタウリのアパレル)
・Retirement program (Defined Contribution Plan, 6.5% of monthly base salary)
・Group life insurance
・Group medical insurance ・Long-term disability insurance (income security)
・Benefit one
・Maximum of 20 days of annual leave right after entering the company (it differs depending on joining month)
・Staff discount for Red Bull and AlphaTauri apparel purchased on RB's online store.
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