Regional Product Marketing Manager, Japan リージョナル プロダクトマーケティングマネージャー(日本)

2ヶ月前

Tokyo Stripe Full time

About Stripe


Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team


Help define and amplify the Stripe story and connect our products with our users.

Our Product Marketing team's mission is to generate insights that inform Stripe's product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Design, Developer Relations, and Communications to name a few. Unlike many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.  

What you'll do:


As the regional product marketing lead for Japan, you will champion the needs of our users in the region and help to define and develop a strong, trusted brand in the market. You will connect the dots between product, sales, and marketing to enable our growth while delivering successful user outcomes. 

  • Lead the delivery of our product marketing priorities to drive growth for businesses from Japan in close partnership with our product, go-to-market, and marketing teams.
  • Be a subject matter expert in the needs of our current users and prospective targets through user research, competitive landscape understanding, and deep product understanding.
  • Develop and maintain tailored value propositions, narratives, and messaging in Japanese that resonates with local customer needs. Build processes to deploy these in marketing content, campaigns, and sales collateral.
  • Drive high-quality launches and adoption of products by working closely with a range of cross-functional teams including, product, sales, engineering, marketing, design,  communications, partnerships, and more.
  • Enable the efficiency and productivity of our sellers in the region through knowledge transfers on products and solutions, market-specific content and tools, and support in field deployment. 
  • Monitor key business indicators around product adoption, usage, satisfaction to identify blockers and solutions to optimize our growth funnel in the market. 
  • Partner with country marketing teams to deliver relevant content programmes for priority events, integrated marketing campaigns, and ongoing demand generation.  

Who you are: 

  • A strong communicator in Japanese and English — confident in engaging and influencing senior leadership stakeholders internally and externally. 
  • 8+ years of experience in B2B technology marketing and/or sales with prior product marketing experience. 
  • A champion for your market needs — comfortable working on a fast-growing, sophisticated market while advocating for the needs of users from your region.
  • Focused on results — balancing customer needs and business goals to propose ambitious growth strategies. 
  • Good leadership and influencing skills; able to drive cross-functional alignment and progress towards impactful outcomes with limited resources.
  • Proven track record in a global tech company ideally in the financial services industry.
  • This role will require some domestic and international business travel. 

 


Stripe について


Stripe は、プログラマブルな金融サービスを構築する企業です。世界の何百万もの企業が Stripe を利用して、オンラインおよびでの決済や組込型金融、収益モデルのカスタマイズを推進し、より収益性の高いビジネスを築いています。

Stripe のミッションは、「インターネットのGDPを拡大する」ことです。道のりは長く、多くのチャレンジがありますが、世界経済をより身近なものにするという、ご自身のキャリアの中で最重要な仕事に取り組む、これ以上ない機会がここにあります。

チームについて


Stripe のプロダクト (製品) とユーザーを結びつけ、そのストーリーを定義し発信することが主な役割です。

プロダクトマーケティングチームは、Stripe のプロダクト戦略を推進するためのインサイトを提供し、製品の市場投入を主導し、プロダクトの成長を加速させるキャンペーンを計画・実行することをミッションとしています。

このチームは、プロダクトやエンジニアリング、営業、デザイン、デベロッパーリレーション、広報などのさまざまなチームと密接に連携する、クロスファンクショナルな組織です。

Stripe のプロダクトマーケティングチームは、一般的なプロダクトマーケティングチームとは異なり、製品のライフサイクル全体に深く関与します。具体的には、製品の企画段階から、ローンチおよび商用化の推進、さらにはローンチ後の利用促進まで、幅広い業務を担当します。

職務内容

日本市場のプロダクトマーケティングリードとして、国内ユーザーのニーズを Stripe 社内で代弁し、信頼されるブランドの構築と成長を支援します。プロダクト、営業、マーケティングチーム間の橋渡し役となり、ユーザーに価値ある成果を提供し、Stripe の成長を牽引する役割を担います。

主な業務内容は以下の通りです:

  • プロダクト、Go-to-Market (GTM)、マーケティングチームと密接に連携し、日本市場の事業成長を促進するプロダクトマーケティング戦略を推進
  • ユーザーリサーチや競合分析、製品理解を通じて、既存および潜在ユーザーのニーズを深く掘り下げ、市場の専門知識を発揮

  • 日本市場向けに最適化された価値提案、メッセージ、ストーリーテリングを開発し、マーケティングコンテンツ、キャンペーン、営業資料に効果的に展開

  • プロダクト、営業、エンジニアリング、デザイン、広報、パートナーシップなど多様なチームと協働し、高品質な製品ローンチと利用促進を実現

  • 現場チームの生産性向上を目的に、製品知識の共有、国内向けに特化したコンテンツやツール提供、営業支援を実施

  • 製品採用率、利用状況、満足度などの指標をモニタリングし、成長を阻む要因を特定・解決

  • 各国のマーケティングチームと協力し、主要イベント、統合型マーケティングキャンペーン、リードジェネレーション向けのコンテンツプログラムを企画・実施

求める人物像

  • 日本語および英語での高いコミュニケーション能力を持ち、社内外の経営層を含む多様なステークホルダーと効果的に関係構築・調整ができる方

  • B2B テクノロジー領域で 8 年以上のマーケティングまたは営業経験を有し、プロダクトマーケティングの実務経験がある方

  • 国内のユーザーの声を代表し、急速に成長し変化の激しい市場環境下で柔軟に対応できる方

  • 結果志向であり、ユーザーのニーズとビジネス目標の両立を図りながら、野心的な成長戦略を提案できる方

  • 優れたリーダーシップと影響力を持ち、限られたリソースの中でもクロスファンクショナルな合意形成と成果創出を推進できる方

  • グローバルテクノロジー企業での実績がある方(特に金融サービス業界での経験)
  • 国内外への出張が可能な方

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