Company Description
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Job Description
Team Summary
The marketing team is responsible for promoting and selling Visa's products or services throughout various marketing channels. This can include tasks such as market research, advertising, promotion, sponsorship, cross border marketing, event planning, marketing services and client support. The goal of the marketing team is to increase brand awareness and usage, and to drive customer engagement, acquisition, and ultimately, business. This can be accomplished through a variety of strategies and tactics, including creating and distributing content, launching advertising campaigns, building partnerships with influencers, merchant partners and clients, and using data analytics to track and measure the success of efforts.
What a Marketing Manager does at Visa:
The Manager at Visa plays a crucial role in driving the company's marketing efforts. They are responsible for developing and executing strategic marketing plans to attract potential partners/clients and retain existing ones. The responsibilities include market research to identify opportunities for partnerships which provides a great platform for campaigns and promotions, overseeing the production of all marketing materials, and tracking the success of marketing campaigns. The Manager works closely with both external partners and internal local/global stakeholders across functions to align the company's marketing strategy with its business goals.
Core Responsibilities:
- Execute strategic marketing plans with a focus on sponsorship and partnership initiatives.
- Support the Director to drive the development of new business opportunities through innovative sponsorship and partnership models.
- Manage multiple sponsorship projects, collaborating and engaging directly with partners and clients, leveraging organizational assets.
- Oversee the production and delivery of sponsorship-related marketing materials and campaigns.
- Maintain and enhance key sponsorship assets, working closely with partners to maximize impact and usage.
- Track and analyze the effectiveness of sponsorship and partnership programs, providing recommendations for improvement.
- Collaborate with internal teams (product, consumer marketing, client marketing) and external agencies to ensure alignment and effective execution.
Overall Marketing Responsibilities:
- Ensure consistent messaging and branding across all marketing executions, especially in partnership and sponsorship activities.
- Influence other functional teams within the organization to support marketing programs and activities, keeping them informed and engaged.
- Comply with all Finance, Legal, Risk and Audit requirements for Visa and its partners including contracts, invoice processing and completion certificates
- Work closely with advertising, media, digital, and promotion agencies to ensure the delivery and execution of projects, and to foster innovative approaches to sponsorship and partnership marketing strategies.
Why is this position important to Visa:
The Manager role is crucial for Visa as it helps in shaping the company's marketing strategy in Japan. This role collaborates with various stakeholders to develop and recommend impactful business and marketing strategies based on extensive experience in traditional, digital, emerging media platforms and marketing campaigns. The position requires a strong understanding of the market trends and the ability to conduct quantitative analyses to drive decision-making. It plays a critical role in ensuring cross-functional collaboration and communication of strategic plans to senior management, thus influencing the direction and success of Visa's business operations.
This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager
Qualifications
What you need
- 8+ years of work experience in multinational organizations and cross-functional project management, including experience in sponsorship and partnership marketing
- Excellent relationship-building and communication skills.
- Comfortable working in a fast-paced, dynamic environment.
- Ability to work under pressure, prioritize tasks and meet deadlines.
- Full bilingual in English and Japanese with Bachelor's degree.
What is also good to have
- Demonstrated ability to think both strategically and creatively, while maintaining attention to detail.
- Demonstrate willingness to take responsibility and accountability for the successful completion of projects.
- Be open to admitting and learning from mistakes, fostering a culture of creativity and innovation
Additional Information
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
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