Job Description :

•Develop and execute brand strategy for Dupixent AFRS (Allergic Fungal Rhinosinusitis) to maximize business performance through deep understanding of market dynamics, physician and patient insights, and competitive landscape.

•Lead end-to-end product strategy development for AFRS, including planning, implementation, and evaluation, in collaboration with Rhino group and Rhinology department head.

•Conduct market analysis, issue identification, hypothesis building, and strategic planning with cross-functional team members (Medical, Sales, Market Access, Regulatory, etc.).

•Provide Japan-specific input to global team for global brand plan creation and develop local brand plan aligned with global strategy in collaboration with global and local cross-functional teams.

•Drive execution of local brand plan, ensuring timely implementation of tactics and monitoring KPIs (sales, market share, patient reach).

•Manage budget and resources effectively to achieve strategic objectives.

•Obtain endorsement from internal and external stakeholders for strategy and implementation plans.

•Evaluate and revise Japan AFRS strategy regularly to ensure effectiveness and agility in response to market changes.

•Collaborate closely with global/local members to maximize Dupixent value in Rhino indications and ensure alignment across regions.

•Delivering new hope to AFRS patients and their loved ones.

Essential Experience and Skills

•2+ years of marketing experience in the pharmaceutical industry

•Excellent communication, coordination, and negotiation skills

•Marketing-related skills such as market analysis and forecasting

Job Description :

•Dupixent AFRS(アレルギー性真菌性副鼻腔炎)のブランド戦略を策定・実行し、ビジネスを最大化するため、市場動向、医師・患者インサイト、競合環境を深く理解する。

•AFRSの製品戦略開発を計画から実行、評価まで主導し、Rhinoグループおよび鼻領域統括部長と連携する。 市場分析、課題特定、仮説構築、戦略立案をクロスファンクショナルチーム(メディカル、営業、マーケットアクセス、薬事など)と協働して推進する。

•グローバルブランドプラン策定に向けて日本からのインプットを提供し、グローバル戦略に沿ったローカルブランドプランをグローバル・国内クロスファンクショナルチームと協働して策定する。

•ローカルブランドプランの実行を推進し、戦術のタイムリーな実施とKPI(売上、シェア、患者到達数)のモニタリングを行う。

•戦略目標達成のため、予算およびリソースを効果的に管理する。

•戦略および実行計画について、社内外のステークホルダーから承認を得る。

•日本におけるAFRS戦略を定期的に評価し、市場変化に応じて柔軟に改訂する。

•グローバルおよびローカルメンバーと緊密に連携し、DupixentのRhino領域における価値を最大化し、地域間の整合性を確保する。

•AFRSで苦しむ患者さんとその家族に新たな希望をもたらすこと 

【selling point】

1,Empowered Role in a Key Global Market

Japan is recognized as one of Sanofi's top three key markets alongside the US and China. This means the role comes with a significant degree of autonomy and fewer restrictions on budget and investment. It offers a unique environment where you can boldly implement strategic marketing initiatives and drive impactful projects.

2,High-Growth Immunology Franchise with Broad Career Opportunities

Immunology is a core growth driver within Sanofi, attracting strong internal focus and investment. Joining this team provides access to diverse career opportunities and the chance to grow within a dynamic, fast-evolving therapeutic area.

3,Dupixent: A Proven Blockbuster with Expanding Potential

Now in its 8th year since launch, Dupixent has already achieved blockbuster status and continues to expand with new indications, including COPD as of March this year. This role will take ownership of preparing for a new indication in the Rhino area and leading post-launch strategic planning and execution, making a meaningful benefit for patients whose conditions remain uncontrolled.

必須経験・スキル

•製薬業界でのマーケティング経験2年以上

•優れたコミュニケーション、調整、交渉スキル

•市場分析、予測などの関連マーケティングスキル

•日本語が堪能であること

•ビジネスレベルの英語力(会話、文章、読解)が今は無くても学習意欲が高く取り組んでいる

•学士以上の学位(MBA尚可)

•チャレンジ精神が旺盛で、何事にも積極的に取り組むことができる

あれば尚可

•新製品のブランド戦略の策定および実行の経験(ローンチ経験があれば尚可)

•生物学的製剤、免疫領域で専門知識を持つ人

•耳鼻領域(特にCRSwNP)での専門的な知識

Required

•Fluent in Japanese

•Highly motivated to learn and actively improving English skills, even if business-level proficiency is not yet achieved.

•Bachelor's degree or higher (MBA preferred)

•Strong spirit of challenge and ability to proactively tackle tasks

Preferred

•Experience in developing and executing brand strategies for new products (launch experience preferred)

•Expertise in biologics and immunology

•Specialized knowledge in the ENT field (especially CRSwNP)

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people.

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