Job Description:
組織説明
楽天モバイルは、No.1モバイルキャリアを目指し、日々進化を続けています。私たちデジタルプロダクトマネジメント課のミッションは、楽天モバイルオリジナルのプロダクトを通じて、お客さまの生活をより豊かにすることです。
様々なプロダクトを、お客さまの声を基に、プロダクトオーナーとして製品設計を行い革新的な新製品を楽天モバイルのお客さまに直接届けることができます。
ペースの早い環境で、多くの優秀な従業員や最新のテクノロジーを取り入れ、プロダクト開発に従事できる魅力的な環境です。
業務内容
参画後はプロダクトマーケティングマネージャーとして、下記の業務に従事いただきます。
1. 市場調査と合分析
顧客ニーズや市場トレンド、競合製品の動向を継続的に調査・分析し、製品の差別化ポイントや成長機会を特定する。
2. 製品ポジショニングとメッセージング策定
ターゲット顧客に響く価値提案(バリュープロポジション)を明確化し、社内外の関係者に一貫したメッセージを伝える。
3. 営業・マーケティング支援
セールスチームやマーケティングチームと連携し、製品の販売促進資料やトレーニングを提供。キャンペーンやプロモーションの企画にも参画。
4. 顧客フィードバックの収集と活用
VoCやユーザーインタビューを通じて顧客の声を収集し、製品改善やマーケティング施策に反映させる。
5. 製品ローンチの計画と実行支援
新製品や新機能の市場投入に向けたローンチ計画を各製品のPdMと共に策定し、関係部署と連携して実行を支援する。
6. 市場KPIのモニタリングと分析
売上、ARPU、ユーザー獲得数などの市場指標を追跡し、マーケティング施策の効果を評価・改善提案を行う。
必須要件
1. プロダクトマーケティングマネジャーまたは類似のマーケティング職として3年以上の実務経験
製品の市場投入、ポジショニング、メッセージング策定、営業支援などの経験があること。
2. B2CモバイルアプリケーションやWebサービスのマーケティング経験
ユーザー体験(UX)を理解し、顧客ニーズに基づいたマーケティング施策の企画・実行経験。
3. マーケティング戦略立案から実行までの一連の経験
市場調査、競合分析、顧客行動分析、KPI設定、効果測定を含むプロセスの理解と実践。
4. 市場調査手法および顧客インサイトの抽出に精通していること
VoC(Voice of Customer)やユーザーインタビューを活用し、製品価値向上に繋げた経験。
5. マーケティングツールやプロジェクト管理ツール(例:Jira、Asana、Trelloなど)の知識と活用経験
チームや外部ベンダーとの連携を円滑に進めるためのツール運用スキル。
6. 英語でのビジネスレベルのコミュニケーションスキル
TOEIC600点以上を目安とし、入社後2年以内に800点以上を目指せる方。
歓迎要件
1.MBA
2.チームスピリット
3.様々なステークホルダーと協力するための優れたコミュニケーションスキル
4.優れた時間管理スキル
5.セルフスターター、自ら働きかける力
Languages:
English (Overall - 3 - Advanced), Japanese (Overall - 3 - Advanced)-
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