Tokyo Groupe SEB

Mission, Overview of Role:

In charge of product development, marketing strategy planning and execution of the premium brands in charge (mainly WMF, Lagostina,T-fal Experience), aligned with business strategy, working closely with the Sales Team.

Principal Responsibilities:

  • Manage and develop the product portfolio working closely with the BU counterparts (by brand, by family), aligned with the company's business strategy
  • .Develop the annual marketing plan (ATL/BTL activity) and the annual budget, sales objectives (value and volume), consolidated and operating margin objectives, and implement them in line with the company target and brand strategy under the supervision of the Premium Brands Manager
  • .Develop the annual communication plan including Ad, PR, SNS, and Influencer activities working together with the Digital and Marcom team
  • .Work closely with the respective SBU (Strategic Business Unit – mainly WMF), to deliver the portfolio which meets the Japanese consumer and the market specific needs
  • .Monitor the competitive activities and propose counter actions working with relative functions
  • .Analyse and grasp the current business situation (sales performance, competitive actions, etc.), and take necessary actions with timely manner
  • .Lead and coordinate the in-store display plans (VMD), promotion plans, and POP working with the BU and the Shoppers Marketing Team
  • .Lead the product training for the sales representatives, promotors, CSS, and key stakeholders in the sales department to develop the effective selling stories
  • .Collaborate with the Quality Control Manager to pre-empt quality issues and find solutions

  • 会社のビジョンおよび戦略に沿った、商品開発プランを本社と協業して策定する

  • 年間マーケティングプランならびに予算の作成ならびに実行。セールス予算管理(トップライン&ボトムライン)、連結および営業利益、ATL/BTLプラン作成および実行、ディストリビューション戦略立案、競合分析等
  • マーケティングプログラム(新製品の発売、広告キャンペーンの実行、様々なセールスプロモーション活動の実行等)の実行、担当製品カテゴリーを成長に導く効果的な活動
  • ブランドのコミュニケーションプランをマーコムチームとデジタルチームと協業して策定及び実行する
  • 担当製品カテゴリーのSBU (フランス本社の戦略的ビジネスユニット)との協業、ならびに日本の消費者・日本独自のニーズについての理解を深め、SBUと共有する
  • 競合活動をモニターし、措置を講じる。また、売上状況、競合アクション、トレンド等の現状把握、および分析を行い、マーケティングマネージャーと関連部署(特に営業部、ショッパーマーケティングチーム)と協業し、迅速なアクションを立案、実行する
  • 売上および利益進捗、マーケティング予算進捗、マーケティング活動進捗、市場状況等について、マネージャーや関連部署への定期的なビジネスアップデイトを行う
  • 製品のトレーニング、特にコールセンターのスタッフ、営業担当者、現場のマーチャンダイザーを担当する
  • コールセンターおよびアフターセールスサービスと密接に連携し、品質の問題に対応する

Qualification (experience, education, certification)

  • More than 3 years of working on high end brands and deep understanding of the premium brand business model (department store brands, premium brand business model, trade practice, etc.)
  • Training experience of the in-store sales staffs (product and sales training, training tools development, etc.)
  • Product development experience (mass or premium) and launch and merchandising experience in the market
  • ATL/BTL planning / advertising experience is preferred
  • Project management experience involving cross functional teams
  • University Degree
  • Japanese Native/ Business English skills (writing, reading, and presenting, communication)
  • Strong leadership and communication skill to manage complicated project and team adapting to the changing needs.
  • Basic finance understanding with P&L management
  • 日本で3年以上のB2Cマーケティングおよびプロダクト/ブランドマネジメントの経験。それに同等するトレーニング経験。高級消費財経験者は尚優遇
  • 商品開発経験(マス又はプレミアム商材)
  • ATL/BTLの予算管理、プランニングから実行までの経験
  • 4年制大学卒業者。MBA取得者は尚可
  • データ収集力および分析力
  • 英語と日本語でのビジネスアップデイトや資料作成、プレゼンテーションができる
  • 高いリーダーシップ、コミュニケーションスキル
  • 基本的な財務、P&Lの理解


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