JOB SUMMARY:
This position is responsible for developing and executing marketing strategies for Marriott International's partnerships in Japan. This marketing leader will be working directly with agencies, vendors, suppliers, and other business partners for developing and executing marketing initiatives that help the company grow the respective partnership businesses. This is a high visibility role that requires coordination with stakeholders and partners across the region & global teams. This role will report to Senior Manager, Enterprise Partnership & Cards, Japan and Senior Manager Partnership Marketing, APEC.
Marketing strategy
- Executing campaigns designed to build partnership program awareness, promote products and services, and generate leads to meet partnership KPIs.
- Evaluating the success of marketing campaigns based on key performance metrics.
- Fully own and manage marketing budget for respective partnership projects
- Coordinating with internal functional teams (HQ, Continent, and area teams) to develop new products launch or business as usual marketing campaigns
- Analyzing data from various sources such as websites, social media platforms, and mobile applications to identify opportunities for improving marketing strategy
- Creating an online presence for businesses through effective use of social media and digital channels such as Line, Instagram, YouTube and local market channels, affiliates etc.
- Coordinate and develop digital media plan with our agency to achieve partnership objectives
- Develop offline plan to build lower & upper funnel marketing strategies along with media agencies
- Managing all aspects of marketing initiatives from initial point of contact to closure
- Responsible for the day-to-day management, execution, and activation of assigned tasks
- Coordinate with agency & designers for development of creatives as per campaign needs
- Track and measure the value to Marriott of each partner, according to specific partnership evaluation scorecard and update internal and partner reports accordingly.
Management of existing partnerships
- Own marketing and branding need of the partnerships in collaboration with cross function teams
- Manage budget, legal compliance, iT requirements, operations & reporting for all partnerships
- Lead and support the setup of partner campaigns and offers (e.g. campaign / offer development, brief submissions, internal ticket creation, bonus code and source code requests, T&C's, artwork creation, landing page creation, marketing asset creation).
- Work with relevant global and regional stakeholders to secure appropriate resources to support partner activities.
- Audit and monitor all partner and Marriott channels to ensure information is correct and in alignment with contractual commitments and financial regulations.
- Provide ongoing support to internal stakeholders to engage with partner opportunities such as leveraging partner media and creating joint marketing programs with assigned partners to address business needs.
- Help develop the partner activation plan and manage its day-to-day implementation, including project management of joint initiatives, communications planning, budget management, and regular partner status updates as well as managing agency resources if appropriate.
Overarching goals of partnerships team:
- Localization: Localize Marriott International's award-winning loyalty program(s) through innovative partnerships
- Acquisition: Expand the penetration of MI's loyalty and partnership programs in the market
- Awareness: Drive visibility of all MI loyalty and partnership programs in the market
- Engagement: Develop & execute the overall member engagement strategy to drive member experience, retention & in turn loyalty
CANDIDATE PROFILE
Education and Experience
- Bachelor's Degree in Marketing, Business Management, Communications or any relevant disciplines.
- 5 years+ of experience with a track record of driving business outcomes in various marketing roles, including digital marketing, b-to-c channel marketing, brand marketing or partnership development.
- Minimum 3 years of working experience in campaign management
- Agency experience will be preferred
Key Skills and Experiences
- Excellent written and verbal communication skills in Japanese and English and able to deliver presentations effectively.
- Ability to effectively influence both internal and external stakeholders across all levels of the organization, including area marketing team, operation area, agency, partners, and third-party vendors.
- Good computer skills on MS Word, Excel, and PowerPoint
Key Competencies
- Customer relationships & global mindset shows an understanding of the needs of different customer/stakeholder segments and develops appropriate service strategies.
- Attention to details, organized with strong execution ability.
-
Manager, Partnership
2ヶ月前
Tokyo Careers at Marriott Full timeThis position is responsible for developing and executing marketing strategies for Marriott International's partnerships in Japan. · Executing campaigns designed to build partnership program awareness, promote products and services, and generate leads to meet partnership KPIs. · ...
-
Partnership Manager
4週間前
Tokyo Traveloka ￥2,000,000 - ￥2,500,000 per yearDevelop and implement both short- and long-term partnership strategies aligned with overall business goals. Utilize partners' brand trust and reach to elevate Traveloka's visibility and credibility, while driving free but quality traffic to our platform to improve transaction eff ...
-
Tokyo TikTok ￥400,000 - ￥1,200,000 per yearWe're looking for a dynamic, aspirational SMB Agency Partnership Manager with a digital advertising background to join our growing Account Management team in Japan covering the Japanese market. · You will be a crucial member of a growing team that will partner with high value SMB ...
-
Tokyo Vistar Media Full time￥550,000 - ￥1,100,000 per yearVistar Media is looking for a Manager, Supply Partnerships based in Tokyo to consult with SSP partners and help them meet programmatic revenue goals. · ...
-
Tokyo Amazon Full time￥7,500,000 - ￥15,000,000 per yearWe're on a quest to empower live communities, so if this sounds good to you, see what we're up to on LinkedIn and X, and discover the projects we're solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process. · About the RoleYou will ...
-
Tokyo Agoda ￥6,000,000 - ￥12,000,000 per yearWe innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world. · Build relationships and leverage partners to drive supply coverage and quality via commercial and product innovation · Build business cases for produ ...
-
Tokyo Michael Page ￥13,500,000 - ￥17,000,000 per yearLead key account strategies to drive market share and customer growth. Build strategic partnerships by delivering innovative business solutions. · Develop and implement strategic business plans to boost company sales and profitability · Foster and maintain relationships with key ...
-
Tokyo HYPEBEAST ￥400,000 - ￥1,200,000 per yearHypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Founded in 2005, it became a publicly listed company in 2016, and today boasts a global readership across North America, Asia Pacific ...
-
Tokyo Hypebeast Full time￥600,000 - ￥1,200,000 per yearHypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. The Associate Brand Partnership Manager will build deep relationships with advertising agencies and clients to secure new partnership ...
-
Tokyo HYPEBEAST ￥4,000,000 - ￥8,000,000 per yearHypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Founded in 2005, it became a publicly listed company in 2016, and today boasts a global readership across North America, Asia Pacific ...
-
Japan Wayve ￥4,000,000 - ￥12,000,000 per yearAs a key local team member in Japan, you will play a critical role in enabling Wayve's operations and strategic initiatives on the ground. You will work cross-functionally with internal teams and external partners to ensure smooth execution, clear communication, and alignment wit ...
-
Manager, Partnership
2ヶ月前
Tokyo, Tokyo Marriott International ￥600,000 - ￥1,200,000 per yearThis position is responsible for developing and executing marketing strategies for Marriott International's partnerships in South Asia. This marketing leader will be working directly with agencies, vendors, suppliers, and other business partners for developing and executing marke ...
-
Manager, Partnership
1週間前
Tokyo, Tokyo Marriott International ￥400,000 - ￥600,000 per yearThis position is responsible for developing and executing marketing strategies for Marriott International's partnerships in Japan. · Bachelor's Degree in Marketing, Business Management, Communications or any relevant disciplines. · 5 years+ of experience with a track record of dr ...
-
Tokyo Back Market Full time￥900,000 - ￥1,200,000 per yearWe're a global marketplace for refurbished devices, helping lower our collective environmental impact by providing trustworthy, affordable tech with 92% less carbon emissions than new. · Lead external partnership projects in Japan, developing strategies and owning the operational ...
-
Tokyo Back Market ￥900,000 - ￥1,200,000 per yearAs a Strategic Partnerships and Programs Manager within the APAC team, your role will be to lead the growth partnership strategies of our business in APAC, mainly in Japan. · Responsible for leading external partnership projects in Japan, developing strategies and owning the oper ...
-
Tokyo Google Full time￥10,000,000 - ￥20,000,000 per yearAs a Strategic Partnership Development Manager, you will empower and enable project teams by understanding their mission, identifying partners, initiating relationships, negotiating agreements and serving as a strategic advisor to advance the product area objectives including lau ...
-
Tokyo Google ￥10,000,000 - ￥20,000,000 per yearAs a Strategic Partnership Development Manager, you will empower and enable project teams by understanding their mission, identifying partners, initiating relationships, negotiating agreements and serving as a strategic advisor to advance the product area objectives including lau ...
-
Tokyo BelieveAs an editorial & marketing partnership manager you will work with a portfolio of key digital retail partners and help coordinate with our international offices on frontline marketing initiatives for new release schedule and catalogue promotion. · You are expected to be efficient ...
-
Tokyo Believe Full timeAs an editorial & marketing partnership manager, you will work with a portfolio of key digital retail partners and help coordinate with our international offices on frontline marketing initiatives for new release schedule and catalogue promotion. · Handle day to day relationships ...
-
Tokyo TikTok ￥900,000 - ￥1,200,000 per yearWe are the Commercial Partnership Solutions team at TikTok for Business. Our mission is to transform TikTok's native content IPs, commercial content products, and external integrated resources into one-stop marketing solutions. · Identify and develop content and creative marketin ...
-
Partnership Manager
4週間前
Tokyo Traveloka ￥5,000,000 - ￥10,000,000 per yearDevelop and implement both short- and long-term partnership strategies aligned with overall business goals. · Develop and implement both short- and long-term partnership strategies aligned with overall business goals. · Identify and prioritize partnership opportunities based on b ...
