Key Responsibilities the candidate should have:
- Lead and develop major campaign activations that include POSM displays, in-store BTL executions and OOH placements (billboards, transit, street furniture).
- Oversee the end-to-end delivery of shopper-marketing programmes: from brief, budget, supplier-selection, production and rollout.
- Manage client relationship(s), especially with brands in regulated categories such as tobacco (understanding restrictions, compliance, local market implementation).
- Negotiate with suppliers and vendors for production of POSM and OOH assets, ensuring cost efficiency, quality and delivery timelines.
- Work cross-functionally with creative, media/OOH, procurement and production teams to deliver integrated campaigns.
- Manage profitability of the account, monitor margins, upsell services and drive growth in the client relationship.
- Demonstrate experience in multi-market roll-out (APAC) or multi-city deployments, especially for retail/OOH activations.
Key Criteria to screen for:
- Minimum ~8-12 years agency side (or brand side but with agency-type delivery) with substantial BTL, POSM and OOH experience.
- Specific experience in tobacco or other regulated consumer categories (because those have extra compliance/policy constraints).
- Evidence of shopper marketing or retail activation campaigns where POSM and OOH were core.
- Strong client-servicing ability at senior level: presenting to Brand Directors, negotiating fees + budgets.
- Solid understanding of production (POSM manufacturing, printing, installation), retail logistics and OOH vendor management.
- Commercial mindset: cost-control, margin management, supplier negotiation.
- Ability to operate across markets or cities, scale roll-outs, manage complexity.
- Excellent communication, leadership of account team, ability to inspire.
- Regulatory/Compliance understanding (especially important for tobacco category: signage restrictions, legal frameworks, etc.).
Preferred Bonus Attributes
- Network in the tobacco / adult consumer category (or willingness to work in regulated category).
- Multi-market APAC experience (or exposure to emerging markets).
- Track record of new business or account growth within BTL/OOH arena.
- Familiarity with relevant agency tools/systems.
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