Tokyo Rakuten
Job Description

楽天・事業について

AI & Dataディビジョンは、組織全体におけるAIとデータの戦略的活用を推進する重要な役割を担っています。AIとデータの活用を通じて企業価値を最大化し、未来に向けた成長を加速させています。

部署・サービスについて

AI戦略オフィス(AISO)は、Chief AI and Data Officer(CAIDO)直下の組織として、AI戦略の企画立案・実行を担います。市場インサイトの調査、AIプロダクト推進、組織横断的な連携が主な役割です。

私達は以下のような姿勢で仕事に取り組む方を求めています。

Open Mind:相手の意見を聞き積極的に取り入れる姿勢

Forward Looking:先に進めるために何をするべきか考える姿勢

Take Action:自らアクション取ることで問題を解決する姿勢

ポジション:

業務内容

AIプロダクトのマーケティング戦略立案/企画を実施し、ブランド作りとユーザーの利用者数拡大を担っていただきます。

<主な職務内容>

・市場調査・競合分析、ポジショニング設計

・収益モデル立案、KPI分析

・デジタルマーケティング施策(Web広告、SNS運用、メールマーケティング等)の実施・効果分析

・市場・競合調査や顧客データ分析

・プロモーション施策やイベントの企画・運営

・制作物(Web・紙媒体等)のディレクションや進行管理

・社内外の関係者との調整・コミュニケーション

・各プロダクトチームと連携し、顧客体験のフィードバックとプロダクト改善

必須要件:

・マーケティングまたは事業開発経験(3年以上)

・データ分析力・論理的思考力

・チームワークを大切にできる方

・新しい知識やトレンドを積極的に学べる方

・日本語:ネイティブレベル、英語:ビジネスレベル(TOEIC800点以上)

歓迎要件:

・グローバル市場向けマーケティング経験

・プロジェクトマネジメント経験

#コーポレート職 #corporate #マーケティング #PR #marketing #デジタルマーケティング #DigitalMarketing #AI #エイアイアンドデータディビジョン #aianddatadiv

Languages

English (総合 - 3 - 上級)、 Japanese (総合 - 3 - 上級)
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