Web Marketing Manager

TrendLife™は、コンシューマー向けデジタルライフ保護のグローバルリーダーであり、AI時代において家族が安心して過ごせるためのソリューションを開発する、トレンドマイクロの事業部門です。 TrendLife™は、最高の仲間と共に働き、共に新たな可能性を切り拓いていきたいと考える、卓越した人材を求めています。単なるキャリア形成にとどまらず、大切なものを守りながら、AI時代におけるご家族の力を支え、守る——その重要な一翼を担うことができます。 詳細は trendlife.com をご覧ください。 We are seeking a highly motivated Web Marketing Manager to lead the strategy, performance, and operations of our Japan web presence. This role serves as the bridge between business stakeholders, global marketing teams, and external partners, ensuring that web initiatives drive measurable business outcomes. The ideal candidate combines expertise in web marketing, SEO/GEO, analytics, web operations, and project management, with the ability to translate business objectives into scalable digital experiences that increase visibility, engagement, and conversion. You will work closely with regional and global teams to continuously optimize the customer journey and ensure our web ecosystem supports both local market needs and company-wide priorities. ■

Key Responsibilities
Web Strategy & Growth
• Develop and execute the Japan web marketing strategy aligned with business objectives and regional/global priorities.
• Drive website performance, audience engagement, lead generation, and conversion optimization.
• Identify growth opportunities through data analysis, customer insights, and industry trends. Stakeholder & Project Management
• Gather, prioritize, and translate business requirements into actionable web initiatives and project plans.
• Lead multiple web projects simultaneously, managing timelines, dependencies, risks, budgets, and stakeholder communications.
• Serve as the primary point of contact between business teams, global web teams, agencies, and technical partners. SEO, GEO & Content Optimization
• Own the strategy and execution of SEO initiatives, including technical SEO, content optimization, and site architecture improvements.
• Lead Generative Engine Optimization (GEO) efforts to improve visibility across AI-powered search and answer platforms.
• Partner with content teams to enhance discoverability, engagement, and conversion performance. Analytics & Performance Optimization
• Define KPI frameworks and measurement strategies to evaluate website effectiveness.
• Manage web analytics platforms, tracking implementation, dashboards, and reporting.
• Generate actionable insights and drive continuous optimization through A/B testing, funnel analysis, and conversion rate improvements. Website Operations & Infrastructure
• Oversee day-to-day website operations, including content publishing, CMS governance, quality assurance, and site performance monitoring.
• Partner with IT and engineering teams to manage hosting, CDN, domains, security, releases, and performance optimization.
• Ensure website reliability, compliance, and adherence to global standards. Agency & Vendor Management
• Manage external agencies and vendors, including scope definition, performance management, budget oversight, and service-level expectations.
• Establish clear success metrics and ensure quality delivery across partners. Global Collaboration & Reporting
• Collaborate with regional and global marketing teams to align on web standards, technology platforms, governance, and best practices.
• Present performance results, recommendations, and investment priorities to leadership and key stakeholders. ■Required Qualifications
• 5+ years of experience in web marketing, website management, or digital marketing.
• 3+ years of experience leading cross-functional projects from planning through execution.
• Strong knowledge of SEO, technical SEO, and emerging GEO (Generative Engine Optimization) practices.
• Hands-on experience with reading web analytics such as Google Analytics 4 (GA4), Google Tag Manager, and reporting dashboards.
• Solid understanding of web technologies and infrastructure, including CMS platforms, hosting environments, CDN, DNS, site performance, and web security fundamentals.
• Experience working with external agencies and managing multiple stakeholders.
• Business-level English proficiency, both written and verbal. ■Preferred Qualifications
• Bachelor's degree in Marketing, Business, Information Technology, or a related field.
• Experience managing web marketing programs for B2B technology, software, cybersecurity, or enterprise organizations.
• Experience supporting global or multi-market websites.
• Familiarity with enterprise CMS and marketing technology platforms such as WordPress, MS Dymanic 365, HubSpot, or similar solutions.
• Understanding of web accessibility standards, privacy regulations, and consent management frameworks.
• Working knowledge of HTML, CSS, structured data, and schema markup.
• Experience managing agency contracts, budgets, and procurement processes. <社内確認コード> #LI-直佐1 #TrendLife 私たちは、「Customer（お客様）」「Change（変化）」「Collaboration（コラボレーション）」「Innovation（イノベーション）」「Trustworthiness (信頼）」という五つの価値観を軸にした企業文化を大切にしています。一人ひとりが自分らしく働き、挑戦を楽しみ、信頼に基づいて社会に貢献できる環境があります。